Ernest Brmann's Theory Of Dramatization Theory

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In this theory by Ernest Bormann, it is given of significance that a group’s cohesiveness is fostered by dramatization. Although these dramatizations may fall flat, most would allow enthusiastic responses from other members this gives way for a creation of a certain group consciousness that which also draws them all closer together. This theory believes that dramatizing messages and conversing about topics outside of a certain group's initial common goal also often serve their group's cohesiveness well (Griffin, 2011). As explained by Griffin, “a dramatizing message is one that contains imaginative language such as a pun or other wordplay, double entendre, figure of speech (e.g., metaphor, simile, and personification), analogy, anecdote, allegory, fable, narrative, or other creative expression of ideas. Whatever the form, the dramatizing message describes events occurring somewhere else and/or at some time other than the here-and-now” (Griffin, 2011, p. 248). In most cases, dramatization helps the one …show more content…

Everett Rogers defines diffusion as “a special type of communication in which the messages are concerned with a new idea. It is this newness of the idea in the message content of communication that gives diffusion its special character. The newness means that some degree of uncertainty is involved” (Rogers, 1982, p. 6). Moreover, it is the process of communicating an innovation through media over time among members of a social system. Innovations are communicated through channels of communications and may or may not be adopted over time by the social system who will deem a certain innovation as necessary, useful or not (Rogers,

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