Duracell Battery And Teddy Bear Ad Analysis

950 Words2 Pages

The current generation of consumers lives in an era of advertisement. It’s hard to walk around a street corner and not see an ad for something “new” and “big”. In the video “The Persuaders” the first point that the speaker makes is how New York has developed a shell of ads around it. (PBS, The Persuaders) Ads however, like culture, are constantly changing to appeal to a broader range of audience. One such ad is the Duracell battery and teddy bear advertisement. In the Duracell battery and teddy bear advertisement; the ad primarily appeals to the audience's emotion (pathos). Here is the scene. The ad begins with a soldier putting Duracell batteries into a message recording teddy bear, this action is followed by him recording a short message into the now powered recorder. The ad jumps to another scene where the soldier’s wife opening a package that contains the teddy bear. Joy and excitement fills the eyes of the soldier’s daughter as her mother hands her the teddy bear. Their daughter then gives the bear a tight hug; the hug causes the recorder inside the teddy bear to utter a simple phrase. “I love you baby girl” Is the phrase that the bear echoes in the girl’s father’s voice. The next scenes show …show more content…

We were expecting regular toys — remote control cars and all this — and they came running with this battery-powered bear.” is what the Duracell brand manager said after visiting the home of a veteran, the one whose story inspired this now widely known advertisement. (Taft, Independent Journal) It also adds to the credibility of the advertisement considering that the story of it is based off of true events. In an advertisement review from Independent Journal, the writer includes this direct quote from the Duracell brand manager. The author also makes a point that the ad provides a “wonderful way to address the question, ‘Is Dad coming back?’” (Taft, Independent

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