Vicks NyQuil (15 seconds) https://www.youtube.com/watch?v=hZNycdv_LU8 This commercial is promoting Vicks Nyquil medicine. In the beginning of the commercial the viewer can hear a telephone ringing in the background. A man knocks on a door saying, “Dave, I am sorry to interrupt. I got to take a sick day tomorrow” (Vicks, 2015). The viewer is then presented with a baby. The commercial then states that dad’s do not take sick days. Therefore, they take Nyquil to feel better. Justification: This commercial uses attention, retention, and motivation • Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off. …show more content…
Viewers believe that if they use the product they will also see positive results just like Selena Gomez. Clorox https://www.youtube.com/watch?v=oIFlHYXjcIU This commercial is promoting Clorox over OxiClean. The commercial portrays two women who spilled sauce on their white shirts while making dinner. These women are expecting company so it is vital for them to remove the satin. One woman cleans her shirt with Clorox while the other uses OxiClean. In the end it shows how fast and simple it is to clean the stain with Clorox rather than having to wait six hours for OxiClean to work its magic. The women who used Clorox was ready to welcome her guests, but the women who used OxiClean was not. • Attention: The commercial grabs the viewers’ attention because the viewer will want to know which product works faster to remove unwanted stains. It also uses music and a little humor. • Retention: When the viewer has a stain they will remember to use Clorox because this product removes stains faster. The viewer will remember that the lady who used Clorox was ready to receive her
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
...ironment clean. He did so my stating, “Green has never felt so good.” That statement also ties into the use of ethos as well, trying to get the viewers to do the right thing, when ironically the people in the commercial were obviously not doing the right thing the whole time.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
Every advertisement has different ways of getting the audience’s attention. Advertisements mostly use the three appeals, but different forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is; the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper; it is different everywhere.
However, the advertisement has enough invented ethos for an unfamiliar audience. It implies that if you've got a cold and cannot get to sleep, then this is a good product to take, because this product will alleviate the symptoms of a cold. Medicine of any kind has ethos of its own, simply because people trust medicines to work to cure ...
Another commercial that I could relate to was Icy Hot. I chose this commercial because I play sports on the weekends with my friends. I'm not as young as I use to be but age is definitely catching up to me. I usually have lower back pains and with icy hot, its able to smooth out the tightness in my
The commercial simply starts off with a male walking over to his bathroom sink, he turns the
Sleep is the body’s way of restoration, improving memory, and preparing one for the upcoming day’s chaos. However, in recent years it has become a school norm for a person to be up at all hours of the night despite having to wake up early in the morning. So, seeing an advertisement promoting a sleep aid by a trusted company such as Vicks would strike interest of someone who struggles to fall asleep but not necessarily sell the product. Selling the product depends on the way that the company displays its product using color or background details, arrangement of featured people, wording and product placement.
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise.
The commercial for Deep Magic Facial Cleanser starts out with a beautiful blond woman putting on makeup, this sets the mood for the commercial by implying beautiful people use this product. It then moves to a screen with a middle aged man briefly explaining the product and its benefits to the customer, the US is the face cleaner. To further the point that their face cleanser is better than any other, they show their face cleanser works, this is the UR. When a beautiful dark haired woman, is using Deep Magic Facial Cleanser to take off her make-up, this is the CS, showing that beautiful people use this product to stay beautiful. Finally, they add to the benefits along by telling about a new cost cutting deal of two bottles for a reduced price, resulting in the CR response, buy now this amazing product is on sale. The commercial ends with a clip of a full audience clapping
The commercial takes place in front of a blank white background with simple piano and xylophone music throughout its entire duration. In the foreground are two characters, a man sits at a simple metal desk while the other stands off to the side. On the desk there are three stacks of money, one large pile that is meant to portray advertising, the medium pile the man draws from and a small pile which represents the amount of money Microsoft spends on fixing it’s operating system. The man in the desk wears a white dress shirt with his sleeves rolled up and a dark blue vest over it, black slacks, dress shoes, a green money-counting visor and a red “power tie.” He is middle-aged and overweight wearing glasses. The other character looks to be in his mid-twenties. This character wears a tight blue long sleeve shirt, tight jeans and sneakers. He has relatively long hair and is stands relaxed. The older man sits on the ...
Through the illustrations of the using of different P&G goods worldwide in a daily basis, the commercial is able to persuade the audience that it is a leading global company that makes little but crucial things. By suggesting hard working, failures, and the support of mom can make an irreplaceable difference to one’s life, P&G added value to its brands. Although everyone has different background and experiences, the mother-child relationship is one of the purest and most natural relationships in the universe. This commercial breaks the barriers and impresses extensive customers by bonding this common emotion with
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Why is it that Tide ads have changed their ways and gone from a woman’s story about the greatest laundry detergent...