Driverless Car Essay

Moore’s Chasm

The innovation of a driverless car is categorized as a disruptive innovation due to its capability of changing the way we drive and replacing the existing market for traditional cars. The Technology Adoption Lifecycle is a model of how an innovation gains acceptance to defined adopter groups. Psychological buyer factors prevent streamline diffusion throughout the chart and the worst factors occur before the early majority. Many companies have succumbed in this area and has been termed by Geoffrey Moore3 as the Chasm1. Figure 1 Moore's Chasm

A driverless car poses many questions. One might wonder who is held responsible when the car crashes on its own, causing massive damages to property and causing casualties. If our company holds

There are a lot of niche markets which will benefit with the use of driverless cars such as delivery services, taxis and cars for the disabled. However, expanding our sales to all of them will lead us into the chasm for each customer will make our product work on his own unique operating environment, bringing a wide range of parameters into our product. Problems we need to resolve and requirements our R&D team will need to deliver will exponentially increase until they go beyond our capabilities.

Investors will also pull their investments early when they feel that their goals aren’t satisfied. This happens if we commit impossible products or delivery timelines. Moore suggests that in the early stages, a professional who can accurately assess our capabilities should interface with the investors. Providing a timeline with milestones work well with both visionaries and possible future customers who may find an early milestone sufficient for their requirements. Figure 3 Geoffrey