Doublespeak: The Use Of Communication Barriers In Business

In the world of business, communicating effectively with your customers is essential to build relationships. But one of the biggest communication barriers which can easily avoided, is the use of jargon. Jargon is occupation-specific language used by particular groups of people, in their workplace as a quick and efficient way of communicating among those particular groups, but potential customers might not understand all the business terms involves. Jargon exists in about every occupation, in law, medical, financial, banking, food and beverage industry, business and many more. One of the example of jargon acts as barrier in business setting, which new employees might face hesitation while they are unaware of certain terms and most-likely they

Sexist and racist language also offends people when they find themselves excluded. For example like, ‘that Asian women very quiet, don't speak much’ or
‘that African-American guy is such a nice looking guy’ or ‘you are too pretty to be a female engineer’. Doublespeak also called double talk, which is the language intended to deceive or confuse people.
Doublespeak is often used in business purposes and make negative situations sound better. Phrases such as ‘senior citizens’ may be used in public situation in a more accepted and politically correct way to identify older people in our society. ‘Restructuring’, ‘downsizing’ and ‘reducing costs’ as opposed to the organization loss money, cutting employees’s salaries and firing employees no sounds as terrible as the truth. The use of euphemism can be kindness and emotion that make something uncomfortable to be more palpable. But at the same time, there is also great danger in misuse of euphemism that destroys language by diminishing its precise meaning. For example, passing away used for death, baby for fetuses, gentlemen’s club used for strip club, between jobs used for unemployed,