Different Theories of Inattentional Blindness

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Processing capacity is a very broad and flexible category according to many researchers. In fact, the quote above mentioned suggests that we often fail to notice things that happen just in front of us (unexpected events that are often salient) either because we were completely absorbed by something else or because we had so many things to do at the same time that we couldn’t pay attention to it. We have all at least once failed to see a friend who was waving at us while eating in the cafeteria or walking in a crowded street. The primary question that we should ask ourselves is: how many things can we attend at the same time? The truth is that we didn’t perceive this friend because of a phenomenon called “inattentional blindness”. The problem is that the richness of our visual experience leads us to believe that our visual representation will include and preserve the same amount of detail (Levin et al 2000). In this paper we’ll see the different theories of inattentional blindness, and the classical theories demonstrating this paradigm. Classical theories demonstrating the inattentional blindness paradigm are (1) the perceptual load, (2) inattentional amnesia and (3) expectation. (1) The effects of perceptual load on the occurrence of inattentional blindness were demonstrated clearly by experiment. In an experiment conducted by Finch and Lavie in 2007, participants were given identical series of central cross-targets with two arms of clearly different color (blue and green) and slightly different length. Participants were split in two groups, one performing an easy task (low load condition) and the other a harder task (high load condition). The group performing the easiest task only had to make color discrimination between the tw... ... middle of paper ... ...We also saw that memory can play an important role too, but this is not yet clearly demonstrated. Moreover some studies reveal that the congruency (vs. incongruence) of the critical stimulus can also play an important role in awareness, a phenomenon called cocktail party effect. Such phenomenon makes clear that the relevance of the stimuli plays a key role in awareness and perception. The cocktail party effect is the phenomenon of being able to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, much the same way that one can focus on a single conversation in a noisy room and yet be able to hear if someone calls out his name or other relevant stimuli (danger words for example). Still, sometimes we fail to perceive something that is happening right in front of us. It is easy to miss something you’re not looking for.

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