Dick's Sporting Goods Case Study

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The company I chose to do my report on for Small Business Management is Dick’s Sporting Goods. You may say to yourself “Why Dick’s Sporting Goods?” As with most large companies we see today, most have come from humble beginnings. It is hard to imagine sometimes in today’s faced paced and technologically advanced era. Especially, if you can remember the dot com era. Companies were springing up left and right. Some with potential to take off like a rocket, while others seemed to have crashed and burned. Usually, when those of my era (generation x) thinks of a large company and well to do rich families, names such as the Rockefellers and Carnegies come to mind. These families started from just about nothing to become considered the one This is when, Dick’s son (Edward) step up and join the business, in 1977. (Dick 's Sporting Goods, Inc. History, n.d.) According to the Dick’s Sporting Goods website, Edward was not alone in taking over the business, but his siblings also joined the company and bought the store from their father and expanding to over 500 stores. (About Us, n.d.) According to Forbes “The Worlds Billionaires”, Edward Stack is worth $1.35 billion, is the Chief Executive Officer (CEO) of Dick’s Sporting, and the largest shareholder of Dick’s Sporting Goods. (The World 's Billionaires, 2016) Edward Stack as the largest shareholder gives him seniority when it comes to votes within the company and shareholders meetings. When Edward and his siblings took over the business, Edward was a certified public accountant. Under the direction of Edward Stack, Dick’s Sporting Goods has grown considerably fast. Contributing to this growth and success was the business model that was This in turn generated more volume in sales. The other innovative thing that was implemented, was creating more than one stream of income for the company. Dick’s sporting Goods created their own private labels of sporting gear, apparel and equipment, and this was offered in the store as well as name brands like Nike and Under Armour. The store setup consisted of mini stores under one umbrella. The hunting section was its own entity, with individual specialist for that genre, as well as golfing specialist in its own mini store. Another plus in the cap of Dick’s Sporting Goods was the ability to test equipment before you purchased it, and having professionals to assist you and adjust your tailor your equipment to fit the individual customer (i.e The Golf Pro Shop, and Archery

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