Delta Air Lines Essay

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Delta Air Lines, Inc. is a major airline that was founded in 1929. Delta runs well over 5,000 flights every day that travel domestically as well as internationally. In 2008, American Airlines became the first in the industry to charge for checked bags. Other airlines followed suit with Delta being one of them. Delta Airlines charges $25 for the first check bag and $35 for the second bag. This is the going price if your bags are under 51 pounds. Expect to pay upwards of $90 if you happen to go over by a couple of pounds. Go over 71 pounds? You will be looking at a $175 charge….for one checked bag. With these prices customers are expecting their bags to meet them at their destination. Intact and on time. Why is that we are failing these …show more content…

Well according to Deepti Mishra, and Alok Mishra in the Department of Computer Engineering at Atilim University, Ankara, Turkey, the way to improve is through technology. In a paper written the show that by using RFID ( Radio Frequency Identification ) Delta and others can greatly reduce the lost luggage issue. As of right now most airlines are apprehensive in utilizing this innovative approach due to cost and return if any by the set up and maintenance of such a system. "In 2005, the industry lost in the region of $2.5 billion on mishandled baggage, When you take into account the costs involved in reuniting the delayed baggage with its owner, which, happily, is the case over 99% of the time. This year we will reach the two billion passenger landmark, which on current trends will translate into 30 million pieces of mishandled baggage" [6]. The IATA surveyed airlines on their understanding of the reasons for and proportions of bags being mishandled. Among the main reasons, the airlines identified two areas where RFID can fix …show more content…

• The writing option opens up the potential for new applications: the data stored on the bag tags can be updated at any time for additional security.” (Improving Baggage tracking, security and Customer…Deepti and Alok Mishra). Adding this system in place would be the logical choice in improving Delta’s bottom line as well as customer service throughout their company. As for the issue of employee theft and mistreatment of customer luggage the Delta human resource department needs to stop hiring contractors and outside laborers and be more vigilant in their background checks to ensure the hiring of quality personnel. The y also need to institute a better training program as well as incentive programs such as a bonus for every flight without a missing or damaged bag. With these 2 processes in place Delta will not only increase their revenue but see a larger market share relatively fast. Neither project will be easy but for the sake of the customer and progress of the company it is vital to improve the process of ending the lost luggage issue. Delta can with these new policies Market themselves as being the leader in the industry thus differentiating their

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