Delta Airlines Executive Summary

577 Words2 Pages

Delta (DAL) is one of the oldest and leading firms operating in international arena, its business involves air transportation and cargo throughout the United States and around the world. The company has its headquartered in Atlanta, Georgia. The global route network serves the majority domestic and international market. The airline serves over 180 million customers in 64 countries with industry leading customer support and operational excellence. By ensuring positive economic performance. Delta also has the highest profit share in air transportation industry by taking approximately 57% of the entire industry profits. K. Yamanouchi (2017) stated that Delta’s IOS also has the second highest market share in the transportation OS sector. Delta has been able to maintain its margin because of its on time scheduled flight performance, respectable customer service and faithful customer base which are ready …show more content…

Return on financial mechanism is calculated by considering both cash flows received on instrument and capital appreciation on it, whereas risk is measured as standard deviation on those returns. Most analysts agree Delta (DAL) is air transportation sales. Penetration into new markets, particularly the success of its new venture in Asia namely Seoul, Korea in June 2017 and Shanghai, China in July 2018. The mayor of Atlanta, Karim Reed stated that “This new direct route will open new business and cultural opportunities between Shanghai and Atlanta, and will support our thriving tourism industry. Currently, China ranks second for visitor volume to Atlanta, and we welcome the new travelers who will be able to come to our city or through our airport with this new direct route.” This will largely determine if the company is able to produce strong year-over-year growth due to potential of open trade in these markets. The company can also explore new arenas, such as tourism and business

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