Rekindling American Connections: Cuba's Wave of Change

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The National Geographic article by Cynthia Gorney, entitled “Here Comes a Wave of Change for Cuba”, focuses on the country’s experience with the gradual return of American connections, specifically sparked by the arrival of an American cruise ship, following an embargo placed on Cuban trade with the United States over forty years ago. The author mainly targets an educated audience with a basis of background knowledge of the topic, as she serves to capitalize on pre-known information and further extend the material, while connecting to the current developments in the relationship between the two countries. Through her informal, yet serious tone, displayed through phrases such as “mashed up” and “Americanness”, she successfully advances the reader’s …show more content…

While subtly persuading the reader to believe in the strength of the Cuban people and their culture, Gorney successfully utilizes various rhetorical strategies, such as rhetorical questions and appositives. While the former evokes thought in the mind of the reader on the possibilities of tourism, when carried out in a way that keeps the potential economic benefits and the true value of the Cuban culture in mind; the latter informs the audience by clarifying terms which they might not understand at first, therefore widening their knowledge on, and familiarizing them with, the subject. The foremost example of the use of this descriptive tool appears in the description of the article’s first photograph taken “From the Malecón, Havana’s seawall”, setting a foundation of knowledge in her audience which Gorney has the ability to refer to and build on throughout the piece (Gorney). One technique artfully used by the author throughout the article proved the occasional incorporation of words from the Spanish language, as used in the explanation of an important Spanish word to mean “to manage with creative dexterity the challenges of modern Cuban life, improvisando as you go”, with the Spanish word “improvisando” in italics so as to make it stand out (Gorney). As this specific word

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