Country Club Hierarchy

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1a. Build the Management-Research Question Hierarchy, through the investigative questions stage.

1b. Then compare your list with the measurement questions asked. The focus of my questions seem to have been how the Country Club can diversify itself away from a focus on golf and draw in more customers based upon these diverse types of activities. My view was based on articles heralding the demise of golfing and the traditional country club and the need for these clubs to diverse their offerings to survive (Howe, 2010; Schwan, 2014). This recent “crisis” is completely inverse to the predictions of many researchers and industry experts from the early 2000s (York, 2002). Recent studies show a drastic decline in both waiting list …show more content…

The first being that both the actual survey and I felt there was a need to probe the dining styles that would be preferential for those who will use the clubs facilities. In different ways, we both wanted to discover whether the customers would prefer a more formal type of dining or one that is more casual. Another similarity is the type of additional facilities we were proposing; such as a swimming pool, tennis courts, fitness facility, and spa. The last similarity is a determination of whether customers perceived the club as having a sufficient dining capacity. The question asked focuses on expanding the current facilities whereas my question were targeting whether new facilities should be built. This similarity itself exemplifies the major methodology difference mentioned in the first paragraph; I want to diversify the facilities and McMahon wants to improve the current …show more content…

The only gold related item that I included was the ability to use more technology to make the golfing experience better. Mainly my questions focused on how to set the club apart by offering a variety of shopping, specialty food (ice cream, pretzels, etc), and special food experience such as a winery or craft beer pub. Both wineries and craft beer breweries seem to be on the rise in our country as Americans seek an experience with their food and our focusing on more locally sourced food or drink (Thron, 2014; Wines & Vines, 2012). Lastly, I thought that making the club a location for all type of sports or exercise related activities (exercise classes, indoor track, etc.) would draw in those members who may not be interest in golf but in many other types of sports or

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