Congress The Electoral Connection By Mayhew Summary

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Mayhew’s main argument in, Congress: The Electoral Connection, is that members of Congress are ‘single-minded’ seekers of reelection. What Mayhew means by “single-minded” seekers of reelection is that Congress members are out to seek a Congressional career, for their own gain. He says, “It seems fair to categorize Congress as an assembly of professional politicians spinning out political careers, the jobs offer good pay and high prestige. There is no want of applicants for them. Successful pursuit of a career requires continual reelection” (Page 15). In his book, Mayhew compares the United States Congress to the British model. In Great Britain, the Members of Parliament are locked in, yet they work collectively within their parties and this strategy advances the parties over the politician. In the United States Congress is beginning to become more …show more content…

Advertising, is used to get the Congressman’s name recognized, this is referred to as name recognition. Often, the messages by these individuals lack any issue or meaning. They are used to gain name recognition within the constituency as well as to gain new voters and maintain their previous voters. Advertising is linked to political parties. Advertising is linked to political parties because like Mayhew states, advertising is more linked to incumbents. More individuals know the names of an incumbent than their competitor. Advertising is expensive, statistically speaking, in 1974, members of Congress were spending $70,000 per Congressman. Since advertising costs so much money per Congressman, it’s more likely that by gaining support of a political party will help seek reelection. A political party will support you, if the goals of the party and the Congressman line up. The party knows who is going to support their goals and they are going to spend their money

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