Conformity In Media And Media, Culture And Society

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Identity. This simple world fulfills the answers to multitudes of questions: Who are you? Where do you come from? How do you appear? When were you born? Where will life take you? While some believe we answer these questions for ourselves, many scholars and experts in the field of media and cultural studies beg to differ. Conformity has become a social norm, and many people are no longer inclined to search for their own identity in the world. People allow the world and its inhabitants to identify them. Just as media and marketing have begun putting labels on everything people wear, digest, and observe, people too have become subject to labeling. These labels lead individuals to become ‘one dimensional’. In the words of Robinson (2010), this one dimensionality is due to the fact that the vast majority of human beings allow consumer culture and public opinion to dominate over their individuality. Evolving ideologies, alienating binary oppositions, and the question of identity are intertwined with media, culture and society in the lives of every being, be it implicitly or Just as ideologies are accepted on a wide scale, binary oppositions are a common thread in any form of identification. In a class lecture on October 22 it was discussed how the culture industry, specifically in regards to media, makes sure that “something is provided for all so that no one may escape.” In this endless cycle that is the influence of media, binary oppositions are in fact inescapable. Because people are dubbed either one object or the opposing, they then see it as their life framework to act, purchase, and live in society accordingly. In turn, those who identify with homogenous characteristics and mannerisms act, purchase and live in similar

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