Competitive Analysis Of Apple

759 Words2 Pages
bulb-icon

Recommended: Compare and contrast android and iphone

As we see iPhone is the biggest revenue contributor for Apple and company heavily relies on it. Although there are many different competitors, Samsung has been the biggest one especially when it comes to high end smartphones. As of 2015 Apple market share of high end smart phones is 57%, it has been consistent high since first iPhone came out. However, Samsung is catching up with a market share of 27% in 2015, compare to just 18% in 2011 (Business insider). But situation looks different in smartphone market in general. According to IDC (International Data Corporation), Apple’s iPhone had a market share of 14.9% at the end of 1Q17, compared to 15.4% last year. Despite Samsung’s Galaxy S7 fiasco, Samsung continued to lead the global smartphone market with a 22.8% share, compared to 23.8% in the same period last year (Market Realist). Samsung provided …show more content…

One of the Apple strength was an unmatched compatibility of the products that are easy to use. iPhone to iPad to Mac to iTunes they are all easily synchronized with each other and that is why consumer continue to be loyal to the brand and would buy full range of the products. As mentioned earlier, Samsung is the strongest competitor for Apple when it comes to smartphones and tablets. 16% of total revenue in 2016 Samsung gained from LCD TV sales (Samsung Global Newsroom). If Apple would come out with its own luxury version of TV screens, loyal to the brand consumers would be the first to purchase them. Apple shook up the market when they first came out with iPhone, changing whole industry due to tasteful design and consumer friendly interface. I do believe it is a time to further penetrate existing market and offer bigger range of

Show More
Related

  • Analysis Of Apple's Supply Chain

    1021 Words  | 3 Pages

    On many occasions, Apple Inc. has been voted to boast the most efficient supply chain in the world. By leveraging wealth and pure business strength, Apple has been able to construct a supply chain that is both efficient and highly profitable. While much of this supply chain construction has come from great investing and business decisions by Steve Jobs and Tim Cook, it has come at the cost of many factory workers’ well being overseas. Overall, the construction of the highly organized supply chain has given Apple a competitive advantage over the rest of the market.

    Read More

  • Kudler Fine Foods: A Consumer-Centric Culinary Experience

    1379 Words  | 3 Pages

    is a fierce competitor in many industries, they should not lose sight of some of their biggest competition; including Google, Samsung, Lenovo, Sony and many more. As these companies explore the advancement of the same technology that Apple is now using, Apple will need to continuously expand their own innovative capabilities in each of the industry they currently dominate.

    Read More

  • Apple Company Case Study

    1196 Words  | 3 Pages

    Apple will need to continue to re-engineer they’re products as a continuous process to improve its effectiveness and efficiency. Apple must forecast and continue to re-define its effectiveness and its efficiency toward its products. Apple will re-examine their products as time continues to move and make sure they follow through with the social changes that come about. This will help with this process and it will make sure that the customer’s that lie ahead will be stealing to purchase Apple products. The local Charter school decided to allow students to purchase MAC book a few years ago when just coming on the market. I had a compact computer that I’ve had for years but when comparing and seeing all the advantages that the MAC had to offer I preferred to use the Mac computer instead.

    Read More

  • Case Study Of Apple In The United States

    1736 Words  | 4 Pages

    Apple has been questioned by the United States Congress and the court of public opinion in regards to its growing horde of cash it keeps outside the United States. Apple insists that it has done nothing wrong and has not broken any laws, foreign or domestic. The cash in question comes from profits of operations outside the United States. Apple has pursued a plan to keep the offshore profits outside of the country in order to avoid the United States 39% corporate tax. The structure of companies Apple has created in Ireland have enabled the company to stockpile profits and pay little to no tax.

    Read More

  • Case Study Of Apple After The Death Of Steve Jobs

    1403 Words  | 3 Pages

    According to Forbes.com Apple recorded US$18 billion in profit from this quarter’s sales of US$74.6 billion. A major chunk of this profit came from Apple iphone sales from international markets. It sold 74.5 million iphones and saw a 70% rise in China sales. But how sustainable this growth would be is a question that looms large in front of tech giant like Apple. Though it has tried to innovate its products according to the changing generations but how far can it keep on doing the same. We will further analyze the Smartphone industry by applying porter’s five forces.

    Read More

  • Case Analysis Of Apple

    903 Words  | 2 Pages

    It seems that the marketing strategy that Apple uses, works and does not need any major adjustments. The only thing that Apple needs to work focus on is getting new customers and how to transform rival-loyal customers in loyal Apple customers. One option would be to lower prices or offer a trade-in program, very similar to cellular phone companies’ offer to their competitors’ customers.

    Read More

  • Apple Case Study

    2033 Words  | 5 Pages

    Some experts in smartphones said iPhone are being less and less creative on designing the new phones, and no special features either. It have blamed on Steve Jobs passed away. If Apple need to keep its market leadership, it must have some change on both the hardware and software. First, there should be some breakthrough on their devices, the outlook of iPhone should imitate the market flow. For example, the screen of the iPhone should be bigger (even now iPhone 6/6s have bigger screen) and be ‘headphone-friendly’, other brand’s headphone can never be used on the iPhone, this is feature should be improve to let the customers feel new iPhone are much user-friendly than before to increase the sales and to keep its market share in a high

    Read More

  • Apple Utilitarianism Essay

    1943 Words  | 4 Pages

    Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).

    Read More

  • Analyzing the Apple Brand

    1928 Words  | 4 Pages

    Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network

    Read More

  • Apple Competitive Advantage

    1544 Words  | 4 Pages

    Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts

    Read More

  • Perfect Competition And Monopolistic Competition: A Case Study Of Monopoly Samsung Vs. Apple

    1633 Words  | 4 Pages

    When it comes to smart phone market share in the United States, Apple still trails Android by almost 10%. But if you are to break out the market share figures then you will notice that IPhone reigns supreme by a very wide margin. According to a lot of recent data compiled by ComScore, Phone’s share of the United States smartphone market now is about 43.6%, followed by Samsung which is at 27.6%. Apples market has increased by 4% almost every year, while Samsung has been dropping by 4% almost every year. Although Apple is doing a bit better than Samsung overall, Samsung is still topping Apple with their Android. During the second quarter of 2015 Samsung took a 21.7 percent of the global smartphone market, with shipments 73.2 million units. A reason I feel Samsung is doing much greater then apple right now is their ability to have all these different features, which not only add modern things to their phone but also longevity. With the three new water proof phones that Samsung has come out with Apple has yet to release their first

    Read More

  • Dynamic Capabilities Of Apple

    957 Words  | 2 Pages

    The major competitors of Apple are Dell and Samsung out of which Samsung is the

    Read More

  • Samsung Essay

    1613 Words  | 4 Pages

    Besides Apples iPhone being one of the most expensive phones in the market right now, many of the other Smartphone competitors also engage in price wars with Samsung in attempt to pull market share away from both Samsung and Apple, the two largest Smartphone market shareholders. Engaging in price wars creates a big threat to Samsung because competitors are able to drop down prices for their phones in order to

    Read More

  • Apple And Samsung: A Comparison Of Apple Vs. Samsung

    732 Words  | 2 Pages

    What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.

    Read More

  • Evaluate The Brand Elements Of Apple

    729 Words  | 2 Pages

    In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.

    Read More

More about Competitive Analysis Of Apple

Open Document