Comparing Two Film Trailers

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Comparing Two Film Trailers The two film trailers I will be comparing are 'Free Willy' and 'Dead Again'. These two film trailers are totally different, 'Free Willy' is adventure/magical trailer whereas 'Dead Again' is horror/mystery trailer. The purpose of these two film trailers is to engage the audience's attention, to make them want to see the film and to leave them wondering what will happen next. In 'Free Willy' the target audience is young children; this encourages pester-power, which is one of the most effective methods of advertising and is used by most U rated or PG rated films. Pester-power means the children 'pester' their mum and dad to take them to see the film. The majority of the 'Free Willy' trailer is quite slow paced through-out the film, this is to show its magical and dreamy style and a slow pace suits this well. However when the trailer gets to dramatic scene's the pace of the trailer gets faster. This is to give the audience the sense of anticipation, of expectance the fast pace keeps up with the furious and fast paced scene. The film 'Free Willy' is generally a slow paced film tralier, it makes it easier for the young children to understand. In the 'Free Willy' film trailer it also show the beginning, middle and ending of the plot giving a good idea of the story line but also leaving agonizing parts of the story out, this is a very good method of making people eager to see the film. The trailer by showing the start, middle and finish shows the parents know that it is suitable for their children, this is important because it puts a positive image instantly into the adults mind rather than a film they may consider unsuitable for their children The basic story line of 'Free Willy' is about a young boy who befriends a whale, the whale is caught and put intocaptivity resulting in the boy is trying to free Willy and put the whale back from where he came. This is quite a dramatic story line

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