McDonalds and Kellogg, two recognisable brands, but some parents don’t trust due to high sugar and fat content. How will they create a better public image towards both kids and adults? Recently, 2 major companies, Mcdonalds and Kellogg, have decided to make a healthier turn towards their products. In the articles “Kellogg makes a healthy choice” by Tony Tiger and “Happy Meals are healthy enough” by Ronald McDonald address the theme of changing a company’s public image by utilizing different methods. Recently, To change their public image, Kellogg has recreated their image by changing nutrition standards by redoing recipes and changing their advertising strategy. First, “The standards set out by the Kellogg Nutrient Criteria require that a …show more content…
In addition, a single serving may have no more than 23o milligrams of sodium or 12 grams of sugar”(Tiger 1). This criteria in which Kellogg is planning to use just to make sure that their products are as nutritious as possible for the consumer, especially children. Parents would want to buy this product knowing it is healthier than General Mills or Post brands. In addition. “Kellogg has also said it will stop directly advertising its foods to children under age 6. Kellogg ads will also be absent from schools that include children under 12”(Tiger 1). After the lawsuit, the company agrees to their statement due to fact that most of the ingredients in their products before they set their nutrition criteria, may be unfit for healthy development for a child under 6. Therefore, will increase their sales and create a better public image. Finally, “A recent Federal Trade Commission study that found that half of the ads for junk food, sugary cereals, and soft drinks may be seen on children’s TV programs”(Tiger 2) and “In addition, the Institute of Medicine recently reported connections between children’s health …show more content…
First off, “The company added a bag of apple slices and reduced the Happy Meal’s portion of French fries”(McDonald 1). Due to the issue of Child Obesity, McDonalds uses this strategy as a way to say that their changing their ways. As of now, the company thinks that this strategy will not hurt their sales, but better their public image towards parents. Next, “Jonathan Marek is a market analysis expert. According to Marek, including apples and a smaller portion of fries is more likely to modify customers’ eating habits than simply offering apples as an alternative”(McDonald 1). This citation proves why McDonalds is doing this. Since the expert said that their decision is a smarter health and marketing tactic, McDonalds uses this as an advantage to help better their Public image. Finally, “In 2003, McDonald’s added a salad entree to its menu. More recently, the chain introduced smoothies and yogurt parfaits”(McDonald 2) and “Last year, the restaurant chain’s U.S. revenue rose 4.4%”(McDonald 2). Since the introduction of healthier options in McDonald’s menu, the company gained more revenue than the companies who didn’t have these options at all. Due to this strategy and the money that came with it, helped better their Public image. Sometimes, little changes can have a huge outcome, just like McDonalds and adding healthier options towards their menu. This marketing and health tatic
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
Another thing that consumers need to pay attention to is the high content of sugar in these cereals. Going through the labels of the boxes of the cereal is crucial to our health. Consumers need to follow what’s on the label, especially the serving sizes, because it is the right thing to do for health reasons. Eating more than the required amount can lead to bad things like diabetes and other health concerns that only we can control.
They are hard working and do not prioritize holiday. The social norms restraints their actions and celebrating own success is frowned upon. This emphasizes that the Indian do not indulge in Kellogg’s breakfast cereals just because it taste good. Further, the products were perceived as premium products, indicating indulgence with consumption. The product has to serve a purpose for the Indians to buy it, more than filling their stomach. The nutritional facts are important in this matter, which is the reason Kellogg’s did change their advertisements to more informative rather than
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Arnas page 139).” Children are like sponges…they soak in information from the stimuli surrounding them. Between birth and 3 years of age, the human brain increases to 80% of its adult size. This is such a crucial point in development for children and therefore, it’s so important to foster their learning in this age period.” (Pollini, A.) Children are such an easy audience to target because they retain so much and want everything. Taken from the nutrition facts on the box, just one cup of Trix cereal contains 13 grams of sugar and most children consume more than one cup of cereal per serving. Statistics show that children eat cereal 3.67 times a week and all of the sugar adds up! Obesity is such a huge problem in the United States in this day and age. Children need to start eating healthier, and that starts with their first meal of the day, breakfast. If all of these sugary cereals didn’t have commercials that targeted children then they would eat
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
Fast food and obesity are like best friends. According to Josh Ozersky's article, "If you are trying to keep kids from eating fattening meals so as not to become big and fat themselves, arm-twisting McDonald's into making its Happy Meals less caloric (or kids into swapping the fries for apple slices) is one way to do it" ("Pint-Size Me"). Most...
The cereal makers were really being questioned and criticized about what was actually being put in the cereals that they advertised. It also mentioned how that a third of the brands of cereals produced had sugar levels ranging up to an alarming 50 percent, which meant tha...
Ask a teenager what their favorite fast food restaurant is and most of them will probably say McDonalds. "McDonalds operates approx. 30,000 restaurants on 6 continents, and feeds about 46 million people in a single day! In the U.S. alone, McDonalds accounts for 43% of the fast food market." Manhattan alone contains 82 restaurants packed into the island (Super Size Me). McDonalds has been criticized by the media and other people for offering too many unhealthy choices on their menu, therefore leading to obesity in America. Eating too much McDonalds, or any other fatty food, will give you many long term health problems.
The menu at McDonald's typically consists of hamburgers, chicken sandwiches, salads, drinks, shakes, and a recent influx of healthier alternatives. McDonald's also is widely known for their breakfast menu, which consists of sandwiches, pancakes, French toast, hash browns, and breakfast drinks. Since McDonald's appeals to such a wide audience, it must constantly re-evaluate its menu depending on feedback and market research. McDonald's expends considerable resources to update its menu and introduce new products in order to be more in tune with its target audience (The Times 100).
Marketers are often accused of marketing to children to gain higher profits. Young children are targeted because they usually do not know right from wrong. Many people have criticized McDonald’s for advertising the Happy Meal towards young children for higher profits. Some people consider it unethical because the Happy Meal is so unhealthy. However, McDonald’s has taken many initiatives to show that it is a corporation that does not manipulate children for profit and that they care for children. The Ronald McDonald House Charities organization was created by McDonalds in 1974 to help children in need. The organization believes that helping one child will go a long way, and they express their commitment in their vision statement, “We believe when you change a child’s life, you change a family’s, which can change a community and, ultimately, the world” (Ronald McDonald House Charity). McDonald’s also provides donations for many other children’s charities and has taken steps to improve the Happy Meals by providing healthier options. McDonalds works hard towards making children all ove...
“When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy. They don’t believe that anybody would want to sell them something that harms them, so they might plead to their parents to get them that cereal with the funny talking frog on the cover, not knowing how much sugar is in the cereal, and how harmful it is to their bodies.... ...
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
Firstly, McDonald’s paid attention to the children in every country. They have built “happy land” for them and offered the “happy meals” with innovative toys to them. Since children is one of the biggest consumer groups to McDonald’s, and they have created a place with “happiness” culture to attract the children. It is a successful decision that building a business by focusing on the children since it can encourage the whole family to come to McDonald’s.McDonald’s is not only selling the happy meal to the children, but also selling American culture to them, it is a proper strategy to build the brand loyalty from th...
When I think about Kellogg’s target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about healthy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consumers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg’s, but one they have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos...