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Impact advertising has on child behavior
Impact advertising has on child behavior
Impact advertising has on child behavior
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Recommended: Impact advertising has on child behavior
Cheyenne Poorman
Stacy Affleck
Comp-110
September 6, 2015
Children are the easiest audience to target and it should be illegal to aim advertisements at them. Did you know that 26% of advertisements aimed at children are for breakfast cereals? Cereal is one of the most common breakfast foods that children eat; Trix cereal is one example of many sugary cereals that children consume every single day. The advertisements use different marketing techniques to target children to purchase the cereal. They use characters, celebrity endorsements, online games and quotes to make it seem exclusive. A sugary cereal such as this one is one small portion of a large problem – childhood obesity. Trix cereal utilizes a cartoon rabbit as their spokesperson and mascot; children often are familiar with cartoons, like Bugs Bunny, and will easily identify the Trix Rabbit as something they already know and enjoy.
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Arnas page 139).” Children are like sponges…they soak in information from the stimuli surrounding them. Between birth and 3 years of age, the human brain increases to 80% of its adult size. This is such a crucial point in development for children and therefore, it’s so important to foster their learning in this age period.” (Pollini, A.) Children are such an easy audience to target because they retain so much and want everything. Taken from the nutrition facts on the box, just one cup of Trix cereal contains 13 grams of sugar and most children consume more than one cup of cereal per serving. Statistics show that children eat cereal 3.67 times a week and all of the sugar adds up! Obesity is such a huge problem in the United States in this day and age. Children need to start eating healthier, and that starts with their first meal of the day, breakfast. If all of these sugary cereals didn’t have commercials that targeted children then they would eat
The only other cereal that is close to what Honey Nut Cheerios is the Honey Bunches of Oat. The big difference between the two is the fact that the first is related to cheerios, which is a household name to the target audiences. Also the main ingredient in Honey Bunches of Oats is corn and there are artificial flavors found on the ingredient list. Despite these differences, both cereals have their similarities and that’s the risk of GMOs on their ingredients which can be very harmful to our health in the long run. Another one that consumers need to pay attention is the high content of sugar on these cereals. Going through the labels of the boxes of the cereal is crucial to our health. Consumers need to follow what’s on the label especially the serving sizes because it is the right thing to do for health reason. Eating more than the required measurement can lead to something bad like diabetes and other health concerns that only we can
Food companies make up false studies, false commercials, and advertisements to attract and bring in consumers. This is true for all foods, but especially when all of the new brands of cereals were coming out, major food companies such as Kellogg's and Post were not only making cereal upon cereal but adding more and more sugar into the cereal to attract consumers (specifically kids). They would use commercials, ads, bright colors, and characters on their boxes to catch the eyes of consumers. Moss stated while observing these companies, “Instead of having the food technicians toil away in their labs experimenting with tastes and textures, the marketing folks hunted for ideas that suited the advertising needs at Kellogg first and worried about pleasing the palates of consumers second” (Moss 85). It isn’t entirely the company's fault though, the buyers share a role as
Single moms are the most affected and providing childcare on campus is very beneficial to them. More than 4 million women attend two-year public institutions or community colleges, and more than 1 million of them are mothers. Many student mothers struggle to stay enrolled all the way through graduation. Most of them are more likely to drop out of school, and the reason is because most often there is no affordable or available childcare and the students have limited financial resources. The average daycare center cost for an infant is higher than a year’s tuition and fees at a public college. It makes affordable on-campus child care a necessary provision for students. Childcare on campus helps to contribute to the learning
Every day there are children who are either in foster care, or group homes, who have received maltreatment at least once over the duration of their stay. Unfortunately, for most of those children, it hasn’t and will not be a onetime thing. The Canadian Incidence Study of Reported Child Abuse and Neglect reported 15,980 child maltreatment investigations across Canada in the fall of 2008, which has increased significantly, whereas in 1988 there were 7,633 investigations. Child Welfare, is a set of government services designed to protect children and encourage family stability. Such services are done through the use of investigations into alleged child abuse, foster care, adoption services, and services to provide support for those families who
John Harvey Kellogg wanted to cure “Americanitis”, which was the stomachache caused by the typical American breakfast. This breakfast consisted of sausage, fried ham, beefsteak, bacon, with whiskey and salt added on top. He decided to build a tiny health center that helped American improve their heath. In that center, he provided tips for healthy eating, and exercises. He did not allow fats, salt, or sugar in his clinic. In 1894, he took a trip to Denver, where he met an entrepreneur who invented a cereal made of shredded wheat. This inspired Kellogg to take this idea back home, and share with his brother, Will. Kellogg and his brother began to experiment, and created many cereals. They then met C.W. Post, and decided to collaborate and were eventually called themselves The Big Three. They invented 108 different brands of cereals. In the 1940s, they began adding a candy coating to the cereal. The Big Three controlled about 85% of the cereal market. The public’s enthusiasm for cereal grew drastically because women, who had children, had more time in the morning. Although convenience was the key to starting the day, the Big Three could not control the breakfast table without being finessed.
In America, advertising plays an important role for buisnesses trying to get the word out on their new product. Although, some advertisements are not trying to target children, it does seem that way. However, I feel that this should not result in banning, but some limiting of advertisements. Buisnesses should make their messages to consumers clearer, targeting people of an elder age. If buisnesses are going to target children, at least try to persuade them to do the right things and not just try to get them to buy their products!
Take a look around. What do you see? In a world full of people that suffer from constant depression and always look to food as a way out; we are now known to be one of the world’s most obese people on earth. There are endless disadvantages to having so many restaurants as well as fast food places on every corner that you turn. If you were to set yourself on any corner in most rural areas you will see a Mcdonalds, Taco Bell, Carl 's Jr, Jack in the box all around you. But what doesn 't get across most people 's heads is that this food is what causes most issues in bad health which leads to other defects in one 's life. Everyone has a different perspective on the basis of child obesity depending on whether their weight has a huge factor on their
Foster Children who are emancipated out of foster care are in danger of becoming homeless because Foster Homes are allowing many unfit parents to adopt, they are emancipated before they can find a job that can support them, and they are not being taught the skills to avoid homelessness.
Fourteen children cereals have between 11-14 grams of carbs per-serving. This equals out to eighteen-percent (18%) of all children's cereals. These numbers were chosen as they contain the mean, the mode, and the median, all of which represent an accurate summary of child cereals. These numbers are the only high-ratios on the entire histogram for children, with a few outliers being (21-22) and (22-23). The
Homelessness is a major issue so we should fund more programs for it. Both adults and children are affected by this problem. California has a major homeless problem that has increased 8 percent between 2012 to 2013 (Crary, David, and Lisa Leff, n.p). This negatively affected california, many of the people on the streets could have helped the society but instead were too busy struggling to survive. Also in california, “The Department of Housing and Urban Development recently found that for a single night in january 2013, there were 610,000 homeless people in one small city” (Crary, David, and Lisa Leff, n.p). This is just california imagine how many homeless people there are in the entire United States. This growing problem needs to be stopped and in order to do so we need to create more programs such as programs to help the homeless get jobs, educate them on how to live properly or pay for a house
Many children in Afghanistan are dying and can use all the help they can get. A majority of Afghanistan’s population is dying because of no clean water sources, no safe shelters, and they aren’t being provided health care. United Nations International Children’s Emergency Fund (UNICEF) is the best worldwide organization. They fulfill to the children’s needs in Afghanistan and they do so much more. People should support UNICEF because they provide this help such as sanitation, health, and care in not just Afghanistan, but all over the world.
“Stolen people, stolen dream” is the brutality faced by numerous, vulnerable, gullible children in the black market around the world even in the admirable United States. Trafficking of children is the modern day slavery, the act of recruiting, harboring, transporting, providing, or obtaining a person for compelled labor or commercial sex acts through the use of force, fraud, or coercion. More than ever, it has become a lucrative method that is trending in the underground economy. A pimp can profit up to $150,000 per children from age 4-12 every year, as reported by the UNICEF. Also, according to the International Labor Organization statistics, “There are 20.9 million victim of human trafficking globally, with hundreds of thousands in the United
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Poverty is “the state of one who lacks a usual or socially acceptable amount of money or material possessions” (Merriam-Webster dictionary, 2015); in other words, struggling to provide a comfortable living style. It is the cause of family stress and many other problems, especially for the children. Millions of people around the world are struggling with poverty; families suffering to provide enough food seem to be growing in numbers. According to the United States Census Bureau, the poverty rate was highest in the 1960s and decreased greatly in the 1970s. However, it is now slowly starting to increase again. Recently released census data by the Bureau showed that one in five people are living in poverty (Census Bureau, 2014). Poverty is even
face everyday. Child Obesity is not something to take lightly, it is an unhealthy lifestyle that