Introduction Intercollegiate athletics has evolved overtime, there has been tremendous change in college athletics and so has the organization—National Collegiate Athletic Association (NCAA), that was established to protect football players from the flying edge formation (Johnson, 2003). One of such change that has taken place is the commercialization of college sport. Intercollegiate athletics has been commercialized in a variety of ways including sponsorships, donations and endowments, to mention a few. About sixty to eighty percent of generated revenue in big-time college sport programs comes from commercial sources (Wolverton, 2009). Very recently, the University of California—Berkeley and apparel clothing manufacturers Under Armour signed It is no secret where the NCAA gets bulk of its money from, the organization has a 14 year media rights multi-billion dollar contract with CBS and Turner worth almost $11 billion (NCAA.org). That is almost $1 billion more than the NFL’s revenue and more than twice the NBA’s revenue, the NCAA runs eighty-eight national championships annually, and is able to do this with massive deals like this. The amount been thrown around in college athletics these days is preposterously Respondents will be sourced from five NCAA division one institutions; one each from every power five conference that has qualified for the tournament in the past two years. This study will sample 1,000 respondents in total; 200 from each institution, with a goal of getting 500 responses. The institutions will be contacted to obtain permission in order to source for respondents from institutional database, and to administer the questionnaire to students. A letter of consent will be sent to these institutions together with a sample copy of the questionnaire that will be distributed, as well as the protocol of the researcher. By surveying a wide range of college sport fans from different institutions with varying opinion and thoughts, the researcher hopes to develop a study that comprises of a comprehensive collection of fans’ perceptions about the commercialization of college sport. Respondents will be contacted towards the end of the NCAA men’s basketball regular season in early March, just when March madness is about to kick-off until mid-May when the season and academic year is over, which is enough time to get across to respondents via online
Public interest in college sports varies immensely. In 2015, the NCAA Men’s Division I College Basketball
While college sports play a valuable role on university campuses, it is important for administrators to not lose perspective. That some football coaches earn more than university presidents, for example, is clearly wrong. Essay Task Write a unified, coherent essay in which you evaluate multiple perspectives on college support for sports teams. In your essay, be sure to: • analyze and evaluate the perspectives given • state and develop your own perspective on the issue • explain the relationship between your perspective and those given
Sports Illustrated has failed to appropriately report the survey results. Consequently, we do not know (a) how participants were recruited, (b) how they were contacted, (c) if they ...
Van Rheenen, Derek. "Exploitation in College Sports: Race, Revenue, and Educational Reward." International Review for the Sociology of Sport 48.5 (2013): 550-71. Print.
Since the National Collegiate Athletic Association’s (NCAA) inception in 1906 there have been laws in place to protect the amateurism status of its student athletes. Over the last 100 years the NCAA has morphed into a multimillion dollar business. The success and revenue that student athletes have brought the NCAA and its member institutions has sparked a debate of whether or not to compensate players for paying. Research in the field has focused on the debate and reasons to pay players and reasons not to. There has been little attempt to assert the thoughts, feelings, and opinions of the student athletes. The purpose of this study is to examine what the thoughts, feelings, and attitudes of the student athletes towards NCAA amateurism laws. Informal face to face interviews with Division 1 student athletes at universities in Indiana will be conducted to get an analysis of the attitudes, opinions, and feelings Division 1 student athletes have towards NCAA Amateurism laws.
First lets explore the history behind the paying of college athletes. Over the past 50 years the NCAA has been in control of all Div.1, 2 and 3 athletic programs. The NCAA is an organization that delegates and regulates what things college athletes can and can’t do. These regulations are put in place under the label of ‘protecting amateurism’ in college sports. This allots
In 2004, over 40 schools brought in more than $10 million, with 10 of them bringing in over $30 million. Several athletes around the nation are worth more than $1 million to their school (Brown). Both of these statistics are proof that while these athletes are essential to their schools, they are still kept out of the revenue. Even though these universities won’t pay their players, the schools still have no problem giving their coaches some money. In 40 U.S. states, the head coach of the basketball or football program is the highest-paid public official (Edelman).
Schneider, Raymond G. "College Students' Perceptions on the Payment of Intercollegiate Student-Athletes." College Student Journal 35.2 (2001): 232. Questia School. Web. 3 Feb. 2014.
Zimbalist, Andrew S. Unpaid Professionals: Commercialism And Conflict In Big-Time College Sports. Princeton, N.J.: Princeton University Press, 1999. eBook Collection (EBSCOhost). Web. 27 Mar. 2014.
Howard-Hamilton, Mary F., and Julie Sina. "How College Affects College Athletes." New Directions for Student Services (2011): 35-43.
As with many things in life, running an athletic program cost a lot of money. No school can start a new program or maintain the current ones if they do not have the required amount of money to pay coaches, run facilities, and provide equipment for the players. The only way a new team can be started is if a the athletic program makes enough money to support a new men’s and women’s team. Depending on the size and popularity of the sport and school, most revenue is generated through lucrative television contracts and money given to each school from the NCAA. In 2015, the NCAA generated 912.3 million dollars in revenue, with the majority of that money coming from the television contracts. In 2012, ESPN agreed to a pay 7.3 billion dollars to televise the College Football Playoffs. With all of this money being spent on to televise the games, schools could look to sign bigger television contracts with the hopes of expanding their athletic
The payment of NCAA student-athletes will deteriorate the value of an education to the athletes. The value of an education for a young man or woman cannot be measured. It is our gate way to success as...
Financial aspects and profitability of college athletic programs is one of the most important arguments involved in this controversy. A group of people expresses that college athletic programs are over emphasized. The point they show on the first hand, is that athletic programs are too expensive for community colleges and small universities. Besides, statistics prove that financial aspects of college athletic programs are extremely questionable. It is true that maintenance, and facility costs for athletic programs are significantly high in comparison to academic programs. Therefore, Denhart, Villwock, and Vedder argue that athletic programs drag money away from important academics programs and degrade their quality. According to them, median expenditures per athlete in Football Bowl Subdivision were $65,800 in 2006. And it has shown a 15.6 percent median expenditure increase fro...
College athletics is a billion dollar industry and has been for a long time. Due to the increasing ratings of college athletics, this figure will continue to rise. It’s simple: bigger, faster, stronger athletes will generate more money. College Universities generate so much revenue during the year that it is only fair to the players that they get a cut. College athletes should get paid based on the university’s revenue, apparel sales, and lack of spending money.
Last year the NCAA March Madness tournament alone generated $989 million, almost a billion dollars just from the tournament. Division I football programs generated $1 billion dollars last year while basketball programs generated $300 million (USA Today). The NCAA likes to throw out the statistic that only fourteen schools reported a profit last year from their athletic programs, but this number is misleading according to USA Today economists. Most schools will reshuffle their budgets to make it appears as though they are not generating a larger amount of profit. However, schools very often will find themselves with millions of dollars in generated revenue and will simply spend it either on coaches salaries or updating sports facilities to look like luxury spas.