Colette Travel

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There are a number of competitors that Collette Travel faces within the travel and tourism industry. According to Travel Weekly, Expedia is the top ranked travel agency receiving about $50.4 billion in annual travel sales. 91% of their sales come from leisure, and 9% comes from business. Priceline Group is also at the top of the power list, who sits right behind Expedia. Priceline Group owns Bookings.com, Priceline.com, Rentalcars.com, and more. Global Business Travel is ranked three on the power list and works with American Express to serve corporate clients. They make it easy for businesses to seamlessly book travel (“Travel Weekly 2016”).
According to Collette’s CEO, most of their competitors are focusing more on river cruises and cruise …show more content…

These individual measurements include views, likes, buzz, and overall awareness. The views will be counted on two different channels, which are Collette Travel’s home page and their social media accounts. Next, number of likes will play a large role as we will see whether consumers are interested in the ads and find them amusing. The buzz will be broken down in a couple of ways, such as interaction with the campaign including comments, tags, posts, and simply just the humming with news or discussion upon these ads. Lastly, is the ultimate mark of success which is awareness. The goal is to create awareness upon the campaign to bring in a larger customer base for Collette. This aspect will be measured by aggregating the amount of new customers and bookings that have occurred since the airing of the advertising …show more content…

It is vital that we carefully select our choice of words, images and videos that we will be using to communicate our message to Generation X. Our communication objectives include directly and indirectly increasing awareness of our brand as a family-friendly travel agency. We want to be the premiere leader of family travel worldwide, especially in the North American, Canadian, and Australian markets. In order to reach our objectives, we must strategically position ourselves as family oriented. Colette was founded by a family, and we plan to push this message even further to our audience that we are still owned and operated both by a family and as a

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