The questions we were trying answer came down to four key topics. The first was how we were going to expand the productivity of shop. The second was how does I Java and Chai compare to its other competitors? Leading on to the third topic, how does the variety of the products and prices differ from other competitors. The final question we wanted to answer was how convenient is the location of I Java compare to other coffee shops in the area. Ultimate Goal
When you start any business you always have to set your goals, are they possible to achieve and how are you going to achieve them? The goal we were trying to reach when we decided to market I Java and Chai was how are we going to make it a better
We wanted to see how we could improve the quality of their products and the environment of the shop. It was very obvious that when entering the shop the setup of tables and chairs can get very crowded once many people start to come in. When we walked in during the late hours we noticed that the shop got crowded primarily to the amount of small tables and the fact that there isn’t much space to move around since the Shop’s main counter stretches far and wide in the shop. Expanding on the website by making it more appealing and updating it frequently would be very good; too much clutter definitely makes the shop less roomy considering it is already small. As stated before, when people start coming in, it can get really crowded very quickly. If I Java wants to do better against its competitors it need to expand on the space of the shop so you can have more customers sitting more comfortably. It would also be nice to provide a smaller size cup instead of only having the medium and large size for beverages. While the shop can definitely bring in students considering it is a great place to study and do work, we want to see if we can get more families in the shop rather than just
Both of its options are slightly above the average for beverages. Unlike most of their competitors, iJava offers Arabic coffee which is rated one of the most aromatic and best tasting coffees in the industry. Arabic beans are much more expensive than their counterparts and require more attention to grow. This is one of the main causes of iJava’s higher prices. Their specialty drinks such as lattes are also more expensive than most of the coffee shops in their area. They have a variety of competitors within a three mile radius. However, their main competitor is Dunkin Donuts across the street. It offers cheaper coffee and a larger assortment of breakfast items but most people would agree that the higher quality iJava and Chai provides is worth the price. Whereas, iJava and Chai’s main source of business is during the evening when Dunkin Donuts is closed. These two companies have a very small window of competition since iJava is focused more on the afternoon crowd instead of the
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
4.ANALYSIS The analysis team conducted a detail survey and comes across the answers to the questions published under ISSUE title. As the café was still running in the old fashion way with no use of technology it was the main factor that affected the business and to conquer it, upgrading/syncing business method of operating with new information systems is necessary. Which will benefit business to bring in more customers, attract new generations customers and help management to take the best strategic decisions. 4.1 Porter's Analysis : Broadway Cafe needs to overcome number of hurdles to meet its required goals: Broadway cafe has high Buyer Power. [The cafe is located on Fulton Street in downtown Brooklyn which is terrific location and has
I have been authorized by the Board to talk about the reasons we need to renovate and expand the size of our current store location. This memo will be discussing the reasons why we need to expand the store. We will need to renovate and expand the size of the store, in order to increase customer satisfaction, improve our brand strategy and make greater profit. Increasing Customer Satisfaction Since the opening of the store in 2012, the store has experienced a rapid increase in customer growth.
Fourth problem- Demographic data on the two stores, Cotati, and Santa Rosa are closely related. A decision needs to be made on which store to purchase, or to purchase both stores. Can Oliver Market make a profit with these stores is the question. Also Steve and Tom need to think about their competitor best and weak strategy and who are entering in the demographic markets as well as which rivals are strong candidates to expand their product offering and enter new product segments where they do not currently have a presence.
Emphasis on quality, Starbucks Experience, brand image, and important suppliers to dispute lower price contributions to competitors hence increasing profits
Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
Starbucks will need to adapt its business practices to suit the Indian market. For example, Starbucks will need to consider the local customs and traditions when designing its stores. Another challenge is the competition in the Indian market. Starbucks will need to compete with local coffee chains such as Cafe Coffee Day and Barista. Starbucks will need to differentiate itself from its competitors by offering high-quality coffee and a unique customer experience.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
This Marketing report comprises of information regarding Coffee Bean and Tea Leaf, a renowned coffee retailer founded in the US. This report begins with an introduction of the company that discuss the origin and elements that this report focuses on, then followed by the vision, mission and values of the coffee retailer for the coming years. Then, it discusses the situational audit of the company where in it provides information about the internal analysis using the strengths and weaknesses of the company. The external analysis continues in the form of a PESTEL analysis which focuses on the factors that affect Coffee Bean and Tea Leaf course of business. A further analysis will take the form of Porter analysis that defines the competition the
The goal approach focuses on the degree to which and organization reaches its goal. It focus on outputs When organizations opens a new location and acquire more customers.
Foreign policy with foreign nations that host the Starbucks brand. Import and export tax is an expenditure that may and can become costly and profits can be lost. Other companies like McDonalds, Dunkin Donuts, and the Coffee Beanery provide consumers with an ambient environment and some specialty coffee flavors. Proximity may be the only thing required for the consumer to select the services of the rival coffee dispensing businesses.
As it is demonstrated in the previous factor, the coffee purchasing strategy is quite important for the company’s development due to they must do big efforts in factors such as marketing with the objective to attract new customers, and the company must investigate carefully the market where it is operating to analyze their competitors and their different
There can be no success without goals or targets. This is because success is relative to a set target and whether we have achieved it, or at least making steady progress towards attaining it. For you to succeed, set a goal, a measurable target that represents what you envision: that is what you want or where you see yourself in future. A goal should be measurable so as to enable you to monitor your progress and help you know whether you are on track or you have gone off.
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.