Cocoa Marketing In Ghana Case Study

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Cocoa Marketing in Ghana Today

The basic opportunity of Cocoa is widely imperative to Ghanaian folks. Various studies depicted that the growers of coca consists of 4million from the population of 20million.The importance of Coca producers prevalent in Ghana more important than in other West African producers are its reliance on only gold and cocoa. The existence of marketing board named Cocobod evolved in order to centralized the decision-making of Cocoa industry. The accountability of Cocobod scrutinized by the Ministry of Finance having headquartered in Accra (capital of Ghana).

The manufacturing practice instigates with farmers and terminations with government exporters who are liable for scrutinizing each manufacturing process. The process …show more content…

Government, maintaining export monopoly and being able to enhance internal marketing system, in their way of being rules the major similarities. These similarities raised many questions in the mechanics of their outcomes. The analysis showed that the subtle changes have been observed in quality control and export management. But the notorious traits also being observed in the category of overburdening the farmers not are being able to get the jobs and various secretive dreadful acts. The dominating decision making system of marketing board could also be questioned as they perform both functions of exploiting the farmers with power and enhancement of growth in the sector. Hence the results can be deduced that the system can be categorized as similar in form but totally opposite in functionality. The pros and cons of marketing boards are being examined in detail …show more content…

The helped the farmers by providing them adequate credit in order to increases resources to the harvesters. They also enhance the sector by providing them various essential services from the interlinking departments to disease control of various decaying plants. The improvement of research and development encouraged various tools to increase the growth and proliferation of disease free plants hence helped in the production of the commodities. The major disadvantage is the domination of the board and its rules and regulations on poor farmers and its overcapacity to project power on them. This trait of board made them questionable in the world’s eye in terms of exploitation and beneficial more from boost industry as board being inefficient and only benefiting it the whole

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