Coca-Col Porter's Five Dimensions Of Culture

Coca-Cola has been a long-standing mark in the community both here at home and abroad. For some reason, even cultures infatuated with extremely healthy living still see this product continue to have tremendous success. That famous Caramel E-150d color that was introduced in Georgia back in 1886 has found its way into the mainstream of most country cultures and continues to be a mainstay that will stick around in global cultures for many years to come. To this date, there are only five countries where Coke is not available: Cuba, Sudan, Iran, Burma, and North Korea. Porter’s Diamond Model may just explain why exactly they have been so successful in the past when looking at their competitive advantage. Porter’s Diamond Model adheres to four

The text defines the Five Dimensions of Culture as: Power distance, individualism (vs. collectivism), masculinity (vs. femininity), uncertainty avoidance, and long-term orientation (Peng, 2009, p. 103-104). The Coca-Cola Company is approximately 140,000 workers strong being led by the board of directors which has 16 people. The power distance goes from their highest point for these millionaire leaders all the way down to the assembly line workers. Interestingly enough, Coca-Cola CEO Muhtar Kent only comes in at #117 in CEO compensation with $11.88 million. His closest competitor, Indra Nooyi of Pepsi Co. is # 53 at $19.63 in total compensation (Forbes,

They celebrate the higher ranking officials for the contributions they make but overall seem more focused on the overall collective picture. From a power perspective, management of the company seems to be men outranking women nearly 4 to 1. This would coin the company as more or a masculine place but still maintains a great deal of diversity. As with any business they also worry about uncertainty with their business. They have developed new formulas over the years that have never trumped the original flavor. Many have failed but a good bit are still around today. After all, they have seen increased revenue in the company year after year for nearly fifty years in a row. From a long-term orientation stand point, they are looking to develop new products to not only contribute to the success they have endured; it wants to build on that to reach new profits never before thought obtainable. With the introduction of new flavors and now the Coca-Cola Freestyle, which allows you to enjoy 100+ flavors in one machine, they seem to show no signs of slowing