There exists a contradiction of support and conflict with commercialization of the Olympic Games and the principle of Olympism that “seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.” (IOC, 2013, p.13) The rising expense of the Games has caused the International Olympic Committee (IOC) to enlist the help of sponsors which in turn causes conflicts of the Olympic values and ideals through their educational activities. Because of this conflict not all sponsors fully meet the concept of Olympism. The philosophy of Olympism is a vital component of the Olympic Movement and the celebration of the Olympic Games. Olympism …show more content…
To alleviate this conflict Coca-Cola will need to reduce its effect on obesity and related health issues discuss above. The solution to reduce obesity and health related issues is to provide smaller servings and a product with fewer calories. The company has developed a strong tradition of creating programs and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola is intent on pushing away from the supersize drinks and back to the older, smaller sizes. It started experimenting with smaller package sizes, offering a 7.5-ounce minican that had fewer than 100 calories and retailed for an average of 50¢. Coca-Cola is test-marketing an all-natural stevia-based low-calorie cola called Coca-Cola Life. It’s already available in Argentina and Chile, and this fall it’s coming to the U.K. But it might have a rocky debut when it hits the U.S. This will allow Coca-Cola to continue to provide a profitable product and have a positive effect on the health issues. NEED …show more content…
To mitigate this contradiction, McDonald’s in the past few years have been trying to make their menus healthier. They have added some different items to the menu and have stopped advertising less healthy menu items towards children. McDonald’s has added salads, fruits, and raw cut vegetables to its menu in the most recent years. (Strom, 2013) Even though McDonald’s has tried to add more healthier food to their menu they still make more money from all the unhealthy menu options opposed to the healthy menu options. “Sure, McDonald 's is touting its menu refresh, and various stats to prove its food is nutritious…The big money that McDonald 's makes still comes from greasy burgers, large fries, and soda pop.” (Fooducate,
ABSTRACT: The purity of the Olympics has been smeared by scandal, corruption, boycotts, political disputes and even acts of terrorism. Sadly, politics have taken control of the Olympics and turned it into a political and money-making extravaganza. Olympic boycotts became a way for countries to protest each other. Hitler tried to use the Games to prove his belief of racial superiority. Wars interfered with the Olympics. Bloodshed even covered the Olympics, in the 1972 Munich Games where terrorists killed eleven Israeli Olympic members. Unfortunately, throughout Olympic history, politics have overshadowed the true focus of the Games. They were "intended to unite the countries of the world through friendly competition" not segregate them through politics (Siggers 1).
According to David Zinczenko in his essay “Don’t Blame the Eater”, he sympathizes with a group of children who are suing McDonalds for being the main contributing factor of making them fat. He takes the reader back to his own personal experiences as a 15 year old boy who had packed on 212 pounds due to having a very steady diet of fast food meals. He argues that part of the main problem is that there are no nutritional labels, or very little information regarding any nutritional information to be provided at these fast food restaurants. In his opinion, a person may order a salad and believe that they are being healthy by doing so, when in all reality, due to all of the processed added ingredients and high calorie salad dressings, this could be one of the most unhealthy foods to eat on the menu. Zinczenko also argues that this is due to the number of fast food restaurants around since when you “drive down any thoroughfare in America, …. you’ll see one of our country’s more than 13,000 McDonald’s restaurants. Now drive back up the block and try to find someplace
Many Americans assume that junk food company giants, like Coca Cola and General Mills, only care about making a profit off the obesity epidemic that is plaguing the United States. These companies are earning millions of dollars in profit from the mostly unhealthy products they sell in stores. In recent years, these same companies have been reducing the amount of fat, salt, and sugar in their products in order to make them ‘healthier’ and appeal to the more health-conscious crowd.
Coca-cola is the world’s biggest beverage company that manufacturers, retails, and markets nonalcoholic beverages. The company is headquartered at Atlanta, Georgia. The company was famed for its beverage Coca-cola which was invented in 1986. Coca-cola Company operates a franchise that distributes its products throughout the world. Its distribution chains and established territories have seen the company remain the most competitive beverage company in the world. At one point, Coca-cola was a monopoly in the world beverage market. However, there are various challenges that the company faces as it strives to maintain its exploits in the beverage industry. One of the challenges that are OD related is the accusations of worker intimidation throughout the world. The company has also been accused of seeking to stifle the operations of trade unions in the world. These issues are grave and have far reaching effects on Coca-Cola’s Organization Development. This essay examines this OD related problem and provides recommendations to this issue using the models and diagnostic instruments developed in previous O.D sessions.
...mendation for McDonalds in their approach is to be more objective with their food items. For example, McDonalds should not only show the nutritional value for their healthy items but all of their items in their entire menu. This would help McDonalds as consumers will not possibly be misled from their information from the advertisements. McDonalds does not lie about the information of their products through advertisements or in their nutritional menu but they show selective information in the ads because they understand it is the best thing to do to maximize profit. It would increase their ethical behavior as they would be more virtuous by doing so. They are not following virtue ethics very closely by only disclosing nutritional information towards their healthiest items in advertisements but ignoring it and not discussing it in their more obese and fattening items.
Sports, with their physical and competitive aspects, always have a way of charming people. The spectacular and grand sporting event like the Olympics is also included, as the Games are always hugely publicized and followed by many people around the world. Due to the Olympic Games being a gigantic event, it requires a carefully planned organization in order to ensure success, implicitly and explicitly. The organization of the Olympics is governed by the International Olympics Committee (IOC), who also construct, modify and refer to the Olympics Charter, a set of rules and guidelines for the Olympic Games, to make the Games to be fairer, more ethical, and more enjoyable to every party involved. In order to achieve such goal, according to the
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Olympic Education: The main emphasis of Olympism is based on its educational mandate, which is outlined in the Fundamental Principles of the Olympic Charter (IOC, 2016b). Fundamental Principle #1 - Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.
Cola Wars Environmental Analysis 1. Introduction External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development. 2. What is the difference between a.. External environmental analysis a. Macrolevel environment (PESTEL analysis) i. Political New federal nutrition guidelines identified CSD as the largest source of obesity-causing sugars in the American diet.
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.
Although many people think it’s a waste of money and is not beneficial to the hosting country, it has proved otherwise. We have to encourage the Olympic Games in order to increase tourism, which is a source of national income. The Olympic Games play a major role in tourism and make the country more popular and rich. It acts as a form of peace between nations as one doesn't put into mind the religion or nationality of the athletes but focuses only on the talent.
Everyone knows about the Olympic Games. In present times the world watches the top athletes from every country compete in a variety of sports. But few really know of the essence of the games other than they are held every four years, there are winter and summer games, the best of the best are entered, and the famous Olympic torch never dies out. There is more to the Olympics than meets the eye; these games actually originated over 3,000 years ago in Greece. According to Thomas Sienkewicz, author of Ancient Greece, the games were thought to have started because of the suggestion of an oracle from Delphi to promote peace throughout Greece (595).