Coca Cola Advertising Analysis

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Coca Cola one of the most successful soda companies in the world went under attack by pranksters. In 2014, Coca Cola introduced a new slogan called “You’re on diet Coke” for their diet Coke drink. This slogan was a mistake for Coca Cola to make because when the drink was made back in 1886 it contained cocaine as one of the ingredients which was common back in the 19th century and the ad also started the parodies about their ad. The diet Coke ad started a lot of parody ads that Coke Cola wasn’t ready for. One of the first people who started the parodies was a blog named Animal. Animal modified the ad that Coca Cola made right after it was released to make fun of the Diet Coke ad. Many parodies were created like the TV commercial parody …show more content…

The “You’re on” words clearly say that you are on something like drugs or drink because you drank a lot of alcohol or anything else that you’re on. The Coke Cola audience is very large because since a lot of people drink soda and Coke Cola is one of the most known soda company in the world. When people see this ad for the time maybe they won’t notice there’s something wrong with it, they will just think that the ad is just like any other Coke Cola ad, but when the see it the second or third they start thinking that the ad might be promoting the use of cocaine. This is really bad marketing for them because some of their customers’ will question their products, since in the past Coke Cola had cocaine in their products, and stop dinking it and go for Pepsi, which is the biggest competitor to Coke …show more content…

Animal posted a parody ad about the Diet Coke ad right after it was released to expose the ad. He did it very clearly about what he wants his audience to know, in his ad he noticeably put a large amount of cocaine and tools that are used for when using cocaine. His ad spread all over social media sites for the people to notice the wrong in the ad and for Coke Cola to see where they missed up in their ad. Other parodies got noticed on social media, like the parody of the TV commercial on YouTube or other ads that other people came up with to damage what Coke Cola

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