Chern's Case Study

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“When the war for talent is fought over the Internet, corporations will be won and lost over staffing technology.” (Phillips & Gully, 2015, p. 372)
In the advent of online recruitment and staffing, Chern’s must consider to automate Human Resource practices to sort through a astonishing amounts of applications, to find the most ideal candidate. With over 140 stores and around 19,000 full-time and part-time employees, Chern’s business must face a high yield of applications whenever there is a vacancy. Although Chern’s has access to post openings and can receive applications through email, which will keep cost low, this is not an effective method for Chern’s to track applications for being such a massive business. According to Phillips & Gully: “Using technology doesn’t merely mean using the Internet to source and recruit applicants, though. Databases and analytical software have made it substantially easier for companies to gather and organize volumes of information about applicants and employees throughout their careers,...” (Phillips & Gully, …show more content…

It is estimated that “large organizations spend an estimated 7 percent of their external recruitment budgets on applicant tracking systems”(Phillips & Gully, 2015, p. 372), but these organizations are conscious technologies such as PeopleSoft, SAP, and Oracle will not only reduce the cost but will also increase the speed of the hiring process and improve the company’s ability to match the best candidates to each position. Through the use of these technologies, Cherns can present candidates with a questionnaire during their application process to ask care questions that pertain to the job and company values. These questions can then automatically be score and ranked by the software to present the best

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