Don Peck's They Re Watching You At Work

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In “They’re Watching You at Work”, Don Peck argues for the use of big data and people analytics in the hiring process. He provides solid examples, evidence and reasoning to justify his claims that these new hiring practices improve the hiring process. He points out the inefficiencies of the traditional hiring methods – biases, high rates of attrition etc. – and shows in each case how new hiring practices can improve upon the old ones. His argument for using big data and people analytics in the hiring process is convincing and well supported; however, he does not discuss with the same depth the counter arguments against his claims, such as the intrinsic benefits of the traditional hiring process and unintended side-effects on society. His failure …show more content…

More specifically, his argument revolves around two main claims: that old hiring practices are ineffective in identifying good candidates and are rife with conscious and unconscious biases, and that the use of people analytics greatly eliminates the shortcomings of the old methods as well as improves worker productivity. The article begins by providing some historical context to the discussion of the hiring process. Peck says that although companies have shifted towards a more subjective, “ad-hoc” style process, they can now return to the more objective methods prevalent in the 1950s as modern technology has improved upon its inefficiencies and ineffectiveness. He starts off with discussing Knack, “a start up based in Silicon Valley”. These games have “been designed by a team of neuroscientists, psychologists, and data scientists”. He shows the results of this method in use. “Without meeting or interviewing the people who’d propose them, without knowing the title … or academic pedigree, Knack’s algorithm had identified the people whose ideas panned out. The top ten percent of the ideas generators as predicted by Knack were in fact those who’d gone furthest in the process”. With this startling result, Peck impresses on the reader that people analytics can be a valid tool. Afterwards, Peck discredits and describes the shortcomings of the old hiring practices. He uses …show more content…

He raises some important questions such as “will we become slaves to our own status” and “will too much knowledge .. stifle our dreams”. But he puts in no effort into seriously answering those questions, simply writing “All I can offer in response is … my own gut sense, which leads me to feel cautiously optimistic”. Although he maybe right, this is a weak point in his argument. He trivializes these important questions by not providing a proper, well researched, well supported answer, suggesting they do not deserve one. Instead he goes to his “own gut sense”, which is in stark contrast to his case for the use of new hiring practices, in which he does provide well researched and well supported arguments. The overall argument can simply not be sound if the author raises potential side effects of using big data and people analytics, but does not actually discuss them. He brushes over important topics about how society would change as a result of using people analytics. On the other hand, Peter Singer, in his article “The Visible Man”, does a very good job analyzing the arguments of both sides. It is clear that he supports the use of big data and social media, but he acknowledges and discusses the counter arguments of the other side well. Here, it seems Peck is simply trying to convince the reader that these new hiring practices should be adopted –similar to how a

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