Case Study of Nortel Networks

Case Study of Nortel Networks

Vision Statement

"Nortel Networks mission is being a company that's valued by its

customers, shareholders, employees, and the communities in which our

people live, work, and raise their families"[1].

Introduction

Nortel's Core Values

Our people are our strength: Nortel boasts the importance they place

on their employees and the contributions they make to the

organization. We create superior value for our customers: The company

claims that their products are of the greatest quality and they offer

them at competitive prices amongst their industry. We work to provide

shareholder value: They realize the importance of the shareholders and

thus are determined to give them the greatest "bang for their buck"

possible when they issue securities. We share one vision - We are one

team: They are firm believers in teamwork and uniting as a group in

order to accomplish a common goal. We embrace change and reward

innovation: Nortel is not afraid of innovating in order to keep pace

and stay ahead of their competitors. They rely greatly on their

employees' innovativeness and as a result, reward them substantially

for their accomplishments.

Frank Dunn (CEO) said, "At Northern Telecom (Nortel), we recognize the

importance of credibility, integrity and trustworthiness to our

success as a business. We are committed to upholding high ethical

standards in all our operations, everywhere in the world. We believe

in the principles of honesty, fairness, and respect for individual and

community freedoms. Living up to both the letter and the spirit of

this commitment is not always an easy task. As a large and diverse

corporation working globally, Nortel recognizes that while there is

some level of agreement the world over on what constitutes honest and

ethical business practice, there can also be valid differences of

opinion. Loyalties -- to employees, to managers, customers and

suppliers, to families, communities, the environment, the corporation

as a whole, and to ourselves -- may seem to conflict. When we're faced

with a complicated situation, it can be difficult to decide where the