Case Study The Northern Lobster

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The northern lobster is a U.S. gourmet delicacy with demand growing both domestically and abroad. In 1971, the U.S. supply of northern lobster in millions of pounds was 33.3 and brought in $35.1 million in sales making lobsters the second most valuable single species. Lobsters are harvested both inshore and offshore and the fishing of the resource is heavily regulated trade. Industry Life Cycle Analysis The lobster industry is at the mature stage of the life cycle indicated by the fierce competition among competitors, especially in the inshore fishing industry. The firm has made two acquisitions (Deep Deep and Wickford), suggesting the industry is consolidating.

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