Case Study: Ed O Bannon

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1. In 2009, former UCLA basketball star Ed O’Bannon was named as the lead plaintiff in a class action lawsuit brought on by former college and basketball players towards the NCAA and the Collegiate Licensing Company. The lawsuit was centered on the issue of the NCAA selling the “likeness” of formers athlete through rebroadcasts, DVDs, photos, video games, etc., without offering any compensation to the former players included. The NCAA requires any athlete that wishes to compete in a Division I sport to sign a Student-Athlete Statement, which declares their status as amateurs and agrees to give up any compensation for participating in the sport. The NCAA initially filed for a motion to dismiss the case, but a judge ultimately refused to grant

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