Car Advertisement

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Recommended: Essay on gender stereotypes in advertisements

Car Advertisement The aim of this piece of coursework is to work in groups to produce a car advertisement, which breaks traditional representation. I watched and deconstructed an advertisement for a SAAB car. I thought about stereotyping. I then produced a; · Storyline · Storyboard · Evaluation for my groups advertisement. The SAAB advertisement is trying to sell the car to me. It implies that the car is a more powerful form of transport as a jet engine. SAAB Make Jets. In the following section I will be showing how my group and me deconstructed a SAAB advertisement. Deconstructing the Advertisement - ================================== Storyline - ----------- A man gets into a car and drives onto a road on a twist quarry cliff on a cloudy day. He speeds round the corners coming centimetres from falling of the edge of the cliff. Every 5 seconds there is a black screen with a caption telling you something about what the car has. The car continues along the edge of the cliff and stops dead on the edge of the cliff, when a shot of the underneath of a jet fly's over head. The SAAB logo then appears. The following captions are shown: Catalysts PAS ABS The car is shown in a way of power rather than standard features such as lots of trunk space and re-enforced bumpers. Since the car is seen to be fast they show a jet at the end of the advertisement. When the jet fly's over the car, the pilot is using phonetics. It reads, Sierra (S), Alpha (A), Alpha (A), Bravo (B) - (SAAB) The advertisement is aimed at males. My Advertisement - =====... ... middle of paper ... ...ans that could have been used for my advertisement: Magnificent. Unique in its own way. Top notch Mobile. Evaluation - To show that I understood gender stereotyping, I mixed the stereotyping round in my advertisement. By doing this, it shows that the car is not only sporty, but women can drive it as well as men. I chose to pick a low age for my target audience, as the car would be ideal for a first car and not much to run. Working in a group was no problem for me as the whole group came up with different ideas that worked well. As a whole, I think that this project was a success. We were placed in random groups, away from who we'd usually chose to work with. I think that this was a good idea because mostly, when placed with friends, you tend to talk a bit more and get less work done.

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