Business Analysis: Case Study Of 'Fruit Juice'

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Internal situation:
• Mission:
“To be leading in business of fruit juice based, on devotion to nature and produce hygiene, dynamic leadership, and constrain customer to provide best.”
• Resource offering:

External situation:
1) Demographic:
 Age: “all age group-be specific”.
 Education: “doesn’t matter”.
Income: “middle and hi-end consumer”.
 Occupation: “students, working, and retired”.

2) Economic:
 ‘Increasing GDP of county’
 ‘Everyone can pay for’
 ‘Higher disposable income, Hence more customer buying’
 ‘Easy availability of loan from bank’
 ‘Commercial Growth and Development’

3) Political: “Businesses can be exaggerated by many facets of government policy. In specific, all businesses must obey with the law. They must …show more content…

‘New Zealanders ' per capita purchase of bottled water is one of the lowest in the western world at just 14 litres per person. Related to 63 in ‘Australia’ and 144 in Europe. Our beverage producers funding the New Zealand community with a range of sponsorships and charity partnerships at both native and domestic level. “

Customer need and behaviour:

“Maximum consumers prefer local shops to superior supermarkets because of closeness, personal care, fresh, on time, and lower prices. Approximately 95 percent of consumers needs fresh fruits and vegetables”.

“Publics have a strong liking for freshly ready foods, and furthermost have a positive prejudgment against packaged, branded, or processed foods, trusting them to be lesser in flavour and nutrients.”

“Numerous families will not even reheat foods, and make only plentiful for one meal. This is mostly to avoid ‘waste’, but also to ensure freshness since refrigeration is presented only in wealthier houses. Still, with urbanization, increasing incomes, more employed women, the coming of large food multinationals, and a proliferation of fast food outlets, acceptance of packed food products is …show more content…

• “Movie theatres, malls, amusement parks”.
• “Schools, collages, hotels, hospitals, restaurants, bars etc.”

Marketing objectives:

“Once classifying specific marketing objectives to support your long-term objectives, this one is common practice to apply the commonly used SMART mnemonic. You will recognise that SMART is used to degree the suitability of objectives usual to drive different strategies or the development of the occupied range of business processes".

Specific: Details correctly what customer need and desires.
Measurable: successes and growth can be measured.
Achievable: goals is admit by those responsible for archive it.
Realistic: goals are potential to achieve.
Time: time period for goal or objective is clearly quantified.

Financial objective

• Revenue Growth
“Growing revenue is the greatest basic and important financial objective of any business. Revenue growth derives from an emphasis on sales and marketing activities, and is solely concerned with cumulative top-line earnings — earnings already expenditures.”
• Profit Margins
“Profit objects are a bit additional sophisticated than revenue development goals. Profit goals are concerned first with revenue, formerly with

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