Blue Ocean Strategies for Five Products

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The goal of this paper is to provide ‘Blue Ocean Strategies’ for five different products using the tools and techniques described in Kim and Mauborgne’s 2005 book “Blue Ocean Strategy.”
Product #1: Corn
Due to increasing health consciousness, mass produced genetically engineered corn is facing a lot of noncustomers including international export markets such as China and France (Bloomberg News, 2014, June 11, Deike, J., 2014, Mar, 17) and hence the blue ocean strategy for a corn farmer would be to:
1. Begin migrating towards organic farming in stages, due to the investment costs involved (Chase, C., Delate, K. and Johanns, A. M., 2011, July 1). For the inorganic side of the farm, focus on tying up with bio-fuel, ethanol, bio-plastics and alcohol manufacturers.
2. Rebrand as a healthy foods farmer, avoid selling corn to high fructose corn syrup or sweetener manufacturers instead focus on producing organic corn, baby corn and special unique corn varieties such as blue corn.
3. Build capabilities towards very profitable organic farming, organic livestock feed selling and ensuring efficient organic crop rotation (based on data from Brester, G., Huntrods, D., Hansen, R., 2012, April, Organic & Non-GMO Report, 2006, June).
4. Begin direct sales to restaurants and whole foods using specialized packaging and by advertising by participating in community festivals.
5. Build cheaper natural organic drying capability since the main recurring costs of corn storage are drying costs which are roughly 7% (Purdue University, 2014).
6. Efficiently rotate crops with organic soybeans and/or wheat to revitalize the soil as well as ensure year round profits (Chase, C., Delate, K. and Johanns, A. M.,2011, July 1).
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Sutton, R. (2007, September). Why Not Buy a Car on eBay or Another Online Auction Site? Educators Credit Union. Retrieved June 12, 2014, from http://iq.ecu.com/reports/remars-report/why-not-buy-a-car-on-ebay-or-another-online-auction-site.html.
Teucrium CORN Fund. (2014). CORN Disclosure. Teucrium Trading, LLC. Retrieved on June 5, 2014 from http://teucriumcornfund.com/component/content/article/81.
Tovstiga, G. (2013). Strategy in practice: A practitioner's guide to strategic thinking, second edition. Chichester, West Sussex: John Wiley & Sons Ltd. [Books24x7 version] Available from http://common.books24x7.com.ezp-01.lirn.net/toc.aspx?bookid=52875.

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