PR Problem Ben Bacchus, owner of the store he wants to open by 1st of the May 2016 called Ben’s Bikes. Is a shop that specializes in BMX, children’s and recreational bicycles in port credit, in Mississauga, Ontario. He wants his store to the first choice of recreational bike riders of all ages and capabilities in Mississauga. We do know that Ben’s budget is around $20,000 to launch his new business and also the store’s first three months of operation and that he will open his store on the ground floor of a 20 story two-tower condo complex which is at a busy intersection at Lakeshore and Hurontario. This area is a mixture of high density and single family homes. However, his new shop is minutes away from Mississauga’s popular lakeside waterfront …show more content…
Organizational Goal The organization wants to make Ben’s Bikes the number 1 choice of recreational bike riders of all ages and abilities in Mississauga. With Ben’s popular blog and his budget and first three months of operation the business can achieve what Ben’s …show more content…
I believe that for key demographic groups, it would be the rating that the customers will give Ben’s Bikes for it satisfaction, gear quality and quantity. On the other hand for VALS psychographic groups, it would be about daily customers, customers that are more interested in the subject and are more interested in investing the product. People that invest in Ben’s shop will be the ones that have a stake as they will get a percentage of the business equity. Message A message that sticks by our customers is something that fits with our business, something that fits in the category that Ben runs a local bike shop, A slogan which can be “Ben’s Bikes can be trusted to do the right thing”. This gives the customers something to be aware of, they know that Ben’s Bikes is there for them to help them. Strategy Ben’s Bikes is opening in May of 2016 which give us the time of three months to prepare. In that we know that we can gather more followers on social media apps such as creating a pin wall on Pinterest and a Twitter page for which we know that we can be promised some followers due to the 3000 followers Ben already has on his blog. Another thing that would help Ben is put advertisements on newspapers and also bus stops in Mississauga or close to Mississauga which gathers attention on communities and brings in more
This case study is about “Specialized Bicycle Components Inc.” known as Ride the Red “S”. Specialized was founded in 1974 by Mike Sinyard. According to Chris Murphy, director of marketing for Red “S”, specialized is for serious riders. He says, “The customer is buying the ride from us, not just the bike.” The company began to produce its own bike parts by 1976, and introduced the first major production mountain bike in the world in 1980.
he needs to use a lot of advertising to promote it in order to attract people
Increasing awareness of a personal and unique identity distinguishes us from the pack. A brand mantra differs from a tagline, explains Guy Kawasaki, as a mantra describes internal business, a standard for a company to abide by. A tagline is for customers and what they can expect to be delivered (Martinuzzi, 2014). John Jantsch, founder of Duct Tape Marketing defines branding "the art of becoming knowable, likable and trustable” (Martinuzzi, 2014). Many specialists on the subject agree that trust building is essential in success. Being honest is one of the top five steps Forbe’s advises when it comes to brand building (Biro, 2013). Some suggestions to follow from, How to Build an Unforgettable Personal Brand (2014) include, making sure customers are provided what is promised, leading with unwavering quality and being consistent in making good on one’s word. The article also warns that the public will assign a default brand if a
We need to understand and analyze these problems and aim at becoming the most sought after Bike Company.
To summarize the case, I think Benihana is extremely successful Japanese Restaurant chain of the United States. They have predicted the future of Benihana in 70's as we read in the case study and today it all seems to be turning in to reality. Global economy being the focal point of any business, they need to keep the whole world in mind without excluding any country. I think Benihana can continue to grow with even greater rate if they keep their originality with them which is the authentic hibachi-style cooking.
Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the "baby-boomers" quickly became the main target audience for many of Harley-Davidson’s marketing efforts. With sales increasing and the industry growing, many "motorcycle clubs" and "rallies" were introduced. Unfortunately, due to the lewd behavior displayed by most people associated with these clubs and rallies, bikers typically had an image of being disorderly and raucous. Harley-Davidson’s image itself took a big shot due to the Hells Angels. This was a motorcycle gang wishing to become notorious for "drug trafficking and other organized crime activities," who used only Harley-Davidson motorcycles. All of this combined to lead to a decline in demand and sales throughout the entire industry during the 1960’s. The industry was really helped out with the release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day.
Harley-Davidson Inc. founded in 1903 and produced most of its motorcycles to be sold to the US military during World War 1. In 1953, Harley-Davidson became the only US motorcycle manufacturer for the next 46 years (Harley Davidson Museum). In 1988, Mr. Richard Teerlink was appointed the Chief Operating Officer of Harley-Davidson Inc. until 1997 (Bloomberg). Mr. Teerlink started with Harley around 1981 as VP and CFO of Harley, which was when the company was trying to reshape its corporate culture. This was a time when the company was facing serious competition from Japanese motorcycle manufacturers like Honda, who were continuing to take up US market share since the 1960s. Harley-Davidson Inc. had to transform itself and break away from the
Advertisements need to be increased, with innovative ideas to capture the interest of these demographics. (Maybe Hollywood could help by producing a movie that puts Harley-Davidson front and center). Harley-Davidson is working on recruiting women riders by offering three to four-day riding courses at their dealerships. They believe by offering the classes, more women who have been dreaming of riding, but were too afraid to, will gain their courage through these classes.
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments."
The younger generation is predicted to be a primary profitable customer in the future decade, who prefers the lightweight motorcycle with small size, fast speed and innovative design. Unfortunately, the skill and technology of the lightweight motorcycle possessed by Harley-Davidson have lagged behind the competitor. Apart from that, the shortage of the economic scale will be an obstacle, when Harley-Davidson competes with Japan 's companies that promote the lightweight motorcycle with lower price. Moreover, the brand image- American lifestyle- is not accepted by the younger group and emerging market. (Harley-Davidson, Inc., May 2012,
Baldwin Bicycle Company (Baldwin) produces and distributes bicycles to independently owned toy stores and bicycle shops, from which it earns roughly $10 million in sales revenue annually. It offers a number of designs with 10 models suited for different users and its products are perceived as above average in quality and price but not "top of the line." Due to the poor economy, the bicycle industry plateaued and Baldwin’s sales continuously declined for the past two years. As a result, the company was only able to utilize its plant at 75% of one-shift capacity.
This task is a case study on the material choice of bicycle frame. The primary component of the bicycle is frame, which helps the bicycle to work as a complete efficient device. Bicycle frame have gone from wood to metal materials for innovative composites in the last and a half century. Bicycles themselves have gone from simple curiosities to serious ways of transport in developing nations and a significant form of sport and entertainment in western world. While the automobile and aerospace sectors assisted quell improvements in the last millennium for taking bicycles focus away from them, progress created in these areas are now helping to advertise a rebirth of the bicycle market. As the costs of elements used in innovative aerospace programs down materials have varied from the most basic to the most innovative. In the same way, the huge manufacturing techniques produced for the automobile industry has assisted to reduce the price down. However, many of the original elements and manufacturing processes used these days will stay the same for over a century ago.
The experience that I will discuss in this Personal Narrative is when I was about six years old and just learning how to ride a dirt-bike for the first time.It will tell you about how I almost died but learned a valuable lesson. Even though it didn 't really change the way that I ride or if I wear a helmet or not! So when I was about six years old I had gotten my very first dirt-bike.I was over-joyed because my father had just bought me a new 50cc honda motorsport, which was one of the best bikes at the time.When he bought me this I would always ask to go out and ride day and night even if it was pouring down rain or a hundred degrees outside.He would always tell me"no it 's too dangerous" and I would just sit there and just complain for the rest of the day.
Communication is key. Everything that exists is communicating with the world, be it by written, verbal, or nonverbal communication. A blue shirt may communicate a person’s professionalism, a room with white walls may communicate cleanliness and openness. Everything is sending a message to the world. Advertisers use a cocktail of communication types to create a language that is unique to their purpose: to persuade people to buy what is being sold, convince buyers that a certain brand is more worthy of money and to worm a logo or a design or a jingle into the buyer’s subconscious. Advertisers use their language to create awareness of their brand and conjure brand loyalty; this is successful due to the the carefully calculated use of images,
While Mr. Joseph Smith has the ideal education, ideal real estate, and ideal demographic, his business plan does have some weaknesses that would benefit from some extra attention. Some may applaud Mr. Joseph Smith for having such an aggressive goal of opening five stores in under a year, some may say that this goal to too aggressive. Take Five Sports Bar and Grill has only been open for 10 months (as of this business plan dated 1996). In business years, this business is still an infant. On the Sales Strategy section (4.2), Mr. Smith states that a store must hit a goal of $4.2 million dollars to become mature. Mr. Smith’s flagship store has fallen short of this goal by obtaining only $634,900 in sales during the first 10 months of service.