Beauvoir Gender Roles

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Furthermore, De Beauvoir mention the notion of imbalance and the idea of unequal. Looking back in history, men role represented as the self, the subject and someone as free being. Men sees women as the object, the deviation and a sexual temptress. Traditionally she is seen as the dependent on men and just a sexual partner which completes the man, however she is incomplete herself. Because women role is seen as the object, women hesitates between the historical role and assertion of her liberty, and therefore to accept her role as the other, she must deny notion of humanity and surrender to claims of freedom (SparkNotes, 2006).
However, today’s modern world operating on the technology and the mass media, knowledge framed through the media builds …show more content…

Politically women are given rights to vote and given position in parliament however pay gap clearly indicates the imbalance between both gender roles. Technology plays important role two side of coin, where it allows women identity to transform from mother to working mother and encouragement of single mother balancing home and the childbearing. However, on the second side of coin technology continues to present and value traditional views of women as sexual object. Even though, women are getting employment in better sector, but there is stigma of women not being good, Dr Sue Black states the gender difference in the tech industry, where they less women working and this is because all male panels (Black, 2015). Technology role in relation to media play an essential role in gender roles in society and their presentation. In media through Television, movies and music videos are used a presentation of gender role and often women are shown as sexual objects. Media creates the stereotypes for men and women resulting into unhealthy social and physical habits. When women are presented as sexual object and this type of sexual message can have immediate and long term effects (Huston, 1998). This can also contribute to lasting learned patterns of behaviour and beliefs about the real world (Huston, 1998). Messages coming from media stick over time resulting into negative effects on society and creating the stereotypes, for instant men seen as primarily sex-driven and women are objects of men desires (Bogt, 2009). Over the years, television has transform a diffusion of messages that stereotype and objectify women by presenting them passive and dependent on men and mainly related to their bodies (Galdi et al, 2014). Power of advertisement can be argued as the sociocultural influences on sexual attitudes on gender role and Lanis & Covell (1995) claims that there have been many

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