Australian Food Advertising

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FOOD ADVERTISING

The advertisement of food has a big influence on the health of a country. It controls the countries diet by persuading consumers to buy their product, whether it is healthy or unhealthy. With Australia and America both being relatively similar westernized nations, with in each countries contemporary society they both have very similar aspects of food advertising. They are both dominated by unhealthy foods, represent unrealistic representations of food, and use subtle effects of advertising to persuade consumers to buy their product. While there are many similarities, there are some differences that are found when looking deeper into the facts of food advertising, including how Australia has a higher percentage of health food …show more content…

In Australia the majority of fast food outlets have clear and visible kilojoule information for their products, in contrast to America where the number of fast food outlets doing so is limited. An experimental study performed in Australia has shown that having kilojoule information presented on the menu encourages healthier fast food choices, and therefore leads to health benefits. (Morley et al. 2013) Respondents eating at restaurants that kept their kilojoule information private chose to eat meals with higher energy content. In comparison to this respondents who ate at restaurants that disclosed their kilojoule information chose meals that reduced their energy content by 500 kilojoules. (Morley et al. 2013) This endorses the idea that disclosed kilojoule information in fast food outlets encourages healthier fast food choices, representing Australia as being healthier in how kilojoule counts persuade customers to make healthier and more responsible decisions in regards to fast foods. While these kilojoule counts result in health benefits, issues may arise in regards to how true the presented numbers are. A study done in America has shown that of the restaurants that do provide kilojoule information, 40 percent of the information provided had 10 kilojoules less that what the food actually contained. (Van Horn 2011) While the majority of Australian fast food outlets have honest kilojoule information visible, only limited restaurants in America do so, and the ones that provide kilojoule information are not always

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