Apple Supply Chain Case Study

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Recommended: Historical perspective of the apple company

Apple has launched some of the most iconic pieces of technology in the 21st century. They have not only repeatedly been named the top technology company in the world, but have also been named the World’s Most Valuable Company dozens of times. Currently, it is ranked at number two as it trades the title back and forth with Google/Alphabet consistently. A global valuation of over $700 million makes Apple a major driver in the global economy through both sales and product manufacturing. Although a technology giant, Apple does not have a massive portfolio of product offerings, instead focusing on upgrading products within its current market segments. The iPhone is one such product and it has quickly become a symbol of all things Apple with global …show more content…

The software is also designed in California. A $500-million development lab was established in North Carolina. The radio frequency is created in Ohio, the audio chip in Texas, and the controller chips elsewhere in California. The design phase happens entirely in the United States, which lends to the iPhone’s reputation as a reliable and “cutting edge” product. The glass is made in Kentucky and much of the manufacturing is outsourced to areas of Asia. The company gets criticized for outsourcing plants, but many overlook the ancillary positions that are being created in …show more content…

Apple currently controls these centers, although some function as dropship facilities for the major cellular telephone companies which account for the large majority of iPhone sales. Apple currently produces and stores a finite quality of the iPhone at any given time, meaning that when a new phone is introduced, limited quantities are available due to the rush to market strategy Apple utilizes. The distribution stage of the product lifecycle is managed by the United States Apple headquarters, but the product is distributed worldwide. The marketing and customer service for the product is also managed directly by Apple. These marketing strategies and promotion must be carefully scrutinized in order to provide the best qualities in the team and product outline clearly and

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