Apple Inc Case Study Analysis

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Introduction Apple Inc. is one of the largest companies in technology and software that the medical industry has the ability to benefit from. Apple has marketed the world in all types of technology and devices. Apple would be the best company to merge with the medical industry. Their products could be designed specifically for an individual that has medical challenges. They could provide an opportunity to children that are not able to attend school therefore they could design a device and program that would allow a child the chance to feel as though they are in a classroom setting by way of virtual technology. Apple has no boundaries, when it comes to technology and with that on their side, they could create numerous opportunities …show more content…

One of the weakest points of Apple is that the products of Apple are quite expensive and is out of reach by general …show more content…

has been marked for innovation and technology, it spends huge amount in research and development and focuses on introducing new innovative products, its differentiation strategy leads the way and helps in gaining competitive advantage. (Press Release of Apple) Product Differentiation Apple has a strong focus on differentiation and technology. Apple has been marked as the company which strongly focuses on innovation and technology, it marks the technology industry with a first mover advantage in the technological segment, and it has a strong focus on innovation and differentiation. (Hitt A. Michael, 2006), Apple Inc. gives a strong focus to its technology, innovation and human resource, as according to them the company can survive and have a competitive edge only when it has a competitive advantage by focusing on these strategies. (Erica Ogg, 2010) With this product, Apple will earn a strong competitive advantage through Personnel Differentiation by helping disabled children and medical companies to help people. Positioning Apple believes in innovation and focused on delivering differentiated products to its customers. With innovation and technology, it is able to produce advanced products. With the new technological advancement, company is able to focus on customization of products, thus creating differentiation. (Michael Porter,

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