Analysis of Customer Service Management

1648 Words4 Pages
bulb-icon

Recommended: Customer relations

The experiment uses a hair salon sample survey to gain a deeper understanding of customer service. A thorough interpretation of the data set separating close and distant relationships provides insight into the problem of customer dissatisfaction in regards to employer/consumer relationships. The data is organized into several columns and separated by response. Respondents who are close are identified as “1”, while respondents who are distant are represented with “-1”. There are ratings from one to seven based on the following factors: “consider new”, “cut again”, “remain loyal”, “recommend”, “straightforward”, “open”, “don't want to know”, “wants feedback”, “honest”, “truthful”, “can’t tell”, “needs repair”, “fix relationship”, “guilty”, “intact”, “bad experience”, “bad job”, “pleasing”, “distressing”, “minor problem”, “major problem”, “concerned”, “satis_stylist”, “happy cut”, “meet need”, “friend”, “know well”, “important”, “intimate”, “close friend”, “regularly”, “general company”, “realistic”, “important cut”, “help person”, and “reflect”. Through a series of thirteen questions, the research firm explores the extent to which a customer’s distant or close relationship plays on how they react after a dissatisfying experience. After refreshing the experiment, the scenario changes but the survey questions remain the same. One scenario illustrates a scenario where you have a close relationship with the stylist, where you would consider this person a close friend, while the alterative situation presents relationship between stylists and client as more detached. Overall, this study is searching for the general outcome that occurs when the perceptions of hair stylists create when combined with a displeased client response. These outc...

... middle of paper ...

...s to respond.

Exhibits

Exhibit 1

https://www.marketingleadershiproundtable.com/going_deep_on_feeling.aspx

Exhibit 2

https://www.marketingleadershiproundtable.com/ViewDocument.aspx?documentId=a3f3ce5f-2b9a-4ec3-a969-8aa978a169a8#

Sources

Curtin, Steve. Delight Your Customers: 7 Simple Ways to Raise Your Customer

Service from Ordinary to Extraordinary. New York: AMACON, 2013.

Print.

“Detect Areas of Emotional Differentiation.” Marketing Leadership Council. N.p., n.d.

10 Mar. 2014.

www.marketingleadershiproundtable.com/going_deep_on_feeling.aspx

Hayes, Jenny, and Frances Dredge. Managing Customer Service. Aldershot, Hampshire,

England: Gower, 1998. Print.

"Services." Office of the United States Trade Representative. N.p., n.d. Web. 10

Mar. 2014.

www.google.com/search?tbm=bks&hl=en&q=service+industry&safe=active

Show More
Related

  • Walkers Shortbread Case Study

    1548 Words  | 4 Pages

    According to Business Studies ‘’Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for’’ (Business Studies, n.d).

    Read More

  • Earl Sasser Case Study

    755 Words  | 2 Pages

    The manager of baggage claims was attending his presentation and provided him with some insight on why he received the bad service during baggage claim. The manager tells him that he was forced to schedule less workers to make budget for the end of the month, which is a problem that most managers face today. Sasser believes that because there is no research being conducted on how the company is effected economically when they lose their loyal customers or the customers who have the potential to be loyal then they tend to make customer care or improvements to customer care a lower priority. If managers start considering the breakeven point they have to reach before customers actually start being profitable then they would increase their measures to improve their customer care to keep customers loyal to their business longer. Good customer service can take the slack off of a bad product. In an article Tabitha Naylor says “you see, if you have good customer service, people naturally assume you have good products” (Naylor,

    Read More

  • The Effectiveness of Customer Service in ASDA

    661 Words  | 2 Pages

    The Effectiveness of Customer Service in ASDA Every business organisation has good and bad customer service. are many disadvantages to bad customer service and many advantages to Good Customer Service. Below is a list of Asda’s Good Customer Service requirements. Polite and Efficient Staff Good Communication skills Minimum Paperwork and Redtape Efficient Responses to Enquiries Here is a list of Bad Customer Service requirements.

    Read More

  • Maersk Customer Service Case Study

    731 Words  | 2 Pages

    Developing learning activities for the Maersk Customer Service – CARE Business Partner is necessary to properly prepare the candidate for the position. The activities will have to be geared towards candidates who have experience and are able to interact well with people. Using simulated learning activities such as role plays, conflict resolution games and listening test in the training program for the position offered by Maersk would be effective ways to train and develop employees. Roles plays should be centered around real-life situations and be as realistic as possible. Conflict resolution can be integrated as part of a game of group activity that improves interaction between the employees and their customers. Finally, practicing listen

    Read More

  • The Customer Service of McDonald´s

    1009 Words  | 3 Pages

    For many important and well known companies its people are most important asset. For McDonald’s this applies as well. Employees who demonstrate positive attitudes and ability of commitment strive to be number one in customer satisfaction. For this same reason, McDonalds’s restaurants focus on attracting and hiring the best and at the same time provide the best place to work. Unfortunately McDonald’as well as other companies have to experience staff turnover. Many of these reasons consist of changing careers, going back to school, leaving the area, and even new opportunities they are offered. Although, it can be very expensive to recruit and train staff to reduce turnover, McDonald’ reinforces these steps and makes sure they choose wisely and also treat their staff well. McDonald’ needs and looks for people who want to exceed and deliver great customer satisfaction service. In order for them to make sure they select the best, they must identify quality skills, and or behaviors that applicants must demonstrate in order to be hired and be part of McDonald’s family. Every position or job description has an outline of the regular duties and or responsibilities McDonald’ want their employees to follow. McDonald’ also has a person specification where personal skills and competences can be defined of each applicant.

    Read More

  • Three Characteristics Of Customer Service Training In Mcdonalds

    1135 Words  | 3 Pages

    McDonald’s training is far more effective than most other fast food chains. There are three elements of the training that are critical to McDonald’s worldwide: service, quality, and operations. Customer service training is a crucial part of McDonald’s training.

    Read More

  • Customer Service Recovery

    882 Words  | 2 Pages

    Providing great customer service and having the ability to retain customers require consistency in delivering the anticipated services. Customer service encompasses having the ability to provide a service or product to customers by means in which it was promised. However, there are times when unforeseen circumstances may occur, resulting in customer service breakdowns. Understanding the effectiveness of customer service relations provides the assurance needed to handle complicated service related issues. A well qualified customer service representative has the acquired skill to effectively defuse a potentially damaging service related matter. Service recovery influences customer retention and improves customer satisfaction.

    Read More

  • Collier's Five Components Of Customer Service

    935 Words  | 2 Pages

    a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring

    Read More

  • Relationship Marketing Essay

    1317 Words  | 3 Pages

    Both from the customer and the company point of view, each customer interaction is part of an iterative learning process (Ballantyne, 2004). Further, Yau et al. (2000) advocated that the relationships between business firms and its customers have been constantly encouraged as successful business practices worldwide. The strategy of relationship marketing is of high relevance particularly in the service industries because of the intangible nature of service and their high level of customer interaction (Al-Hersh, Aburoub, & Saaty, 2014). Relationship marketing is defined as the process of engaging in proactively creating, developing and maintaining committed, interactive and profitable exchanges with targeted customers (Haker, 1999). Furthermore, Gronroos (1990) asserted that relationship marketing is to establish, maintain, enhance and commercialise customer relationship so that the objectives of the parties involved are met which can be done by a mutual exchange and fulfillment of promises. Moreover, the implementation of the relationship marketing concept at the operational level refers to relationship marketing orientation (Hau & Ngo, 2012). Relationship marketing orientation indicates the firms’ philosophy of doing business concerning relationship building by propagating developing trust, empathy, bonding, and reciprocity between a firm and its customers (Sin et al., 2005a, b; Tse et al., 2004). Trust is an important element for a successful relationship between the firm and its customers (Berry, 1995). First, trust is an essential component for a successful relationship between the firm and its customers (Berry, 1995). Trust It refers to a willingness to rely on an exchange partner in whom one has confidence (Morgan & Hunt, 1994). Empathy, as a dimension of business relationship, enables the two parties to see the situation from

    Read More

  • Customer Relationship Management System

    1025 Words  | 3 Pages

    Key Concept Explanation Customer relationship management system is a form of information technology in which information is gathered on customer knowledge (Pai & Tu, 2011). This concept is an asset to organizations in the service industry as they can get an insight into what customers are thinking and what they want and need in the services and products they are receiving. I have a certain interest in the way customer feedback can affect an organization, and what an organization can do with that information. Customer relationship management system is the exact acquisition and usage of customer feedback. I chose this topic to learn more about a concept I am passionate about.

    Read More

  • The Importance Of Customer Service

    1518 Words  | 4 Pages

    Customer service has been around for many years. When customer service first came into place in the business world, it was in stores. In society today customer service is with any job with any company. “Customer service is not a department, it’s everyone’s job. -Anonymous”. (Walter). Customer service is taking care of your customers. Every customer needs to be treated the same with excellent customer service no matter the business or the age of the customer. All employees need to adapt to each customers’ needs in order to provide the best experience possible.

    Read More

  • A Service Encounter

    1573 Words  | 4 Pages

    A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.

    Read More

  • Customer Relationship Management

    900 Words  | 2 Pages

    Customer relationship management or CRM for short is a model for managing a company’s interactions with current and future customers. When CRM is utilized correctly it will increase profitability and customer loyalty, which are both very important to an organization. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Customer relationship management is very important in many ways to help a company become and stay successful. CRM can help businesses gain a competitive edge through communication, marketing, gathering customer information, social media and mobile technology. Customer relationship management is a continually evolving domain and now social media technologies have revolutionized the way businesses and consumers interact. (Choudhury & Harrigan, 2014) There are many benefits that come with implementing customer relationship management.

    Read More

  • Customer Relationship Essay

    760 Words  | 2 Pages

    Customer Relationships is about building a relationship of trust and convenience. A customer wants the company they are working with to be intuitive. To know their needs before they do. They want to feel respected, they need to believe you are honest and have integrity. This relationship breeds comfort and familiarity and causes the consumer to continue to do business with your company. This relationship that is built develops a personal relationship, like a friendship and it is one that the consumer cannot get from the store down the road and it is that personal touch of sincerity, of knowing their needs, of servitude that will turn them into lifelong branded customers.

    Read More

  • Key Theories Of Customer Loyalty

    1178 Words  | 3 Pages

    we would be tempted to believe that is a simple, linear relation between satisfaction and loyalty. According the research of (Jones & Sasser Jr., 1995) , relation satisfaction and loyalty is different according to time and circumstances. Unless they are totally satisfied, there is always a chance you will see your customers be lured away (Jones & Sasser Jr., 1995).

    Read More

More about Analysis of Customer Service Management

Open Document