Analysis Of Rio Tinto

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The Resource-based approach has been in the field of Management since the earlier researchers such as Penrose, Selznick and Coase, however it was Birger Wernerfelt in his 1984 article who supplemented the best explanation of its principles (Wernerfelt, 1984). The theory focuses on the importance of resources and their implications on a company’s performance. This methodology remained unchanged until Moser mentioned that the theory should focus on the idea that companies are groups of tangible and intangible resources, where some are given significance in the procedure of creating a competitive advantage and enables the competitors (Moser, 2007).
Continuing I am going to analyze the Rio Tinto Group based on the resource approach. Rio Tinto is …show more content…

Rio Tinto’s strength lies in their advance research and development strategy, reputable brand and that they are number one producer of bauxite and second largest producer of Iron ore. Their main weakness are that they lack of long term objectives, they do not maximizing their shot term cash flow and some environmental damage has been caused by Rio Tinto.
We all are aware how the VRIO framework in the resource-based analysis has surpass the long-established SWOT analysis. The VRIO framework gives us wider scope in the resource-based view and it stands for value, rarity, imitability and organization. Rio Tinto’s VRIO analysis is:
• Value – In some aspects Rio Tinto is able to neutralize an external threat. Those are: new technology, service and number one producer in bauxite.
• Rarity – Since they are mostly mining company they do not have rare products. Only they can provide that other companies do not have is new technology and service.
• Imitability – It is very hard to imitate their way of working with the countries. They have established the trust over a century of being on the market.
• Organization – The firm is very organized and ready to exploit the …show more content…

All of those approaches complement each other so we could see the full picture of Rio Tinto. Industry-based approach emphasis mostly on opportunities and threats of Rio Tinto. Their main competitors are BHP Billiton and Glencore Xtrata and main opportunity is the huge demand for the products. Resource-based approach is focusing on Rio Tinto’s strengths and weaknesses. Their major strength is that they are the leader in the new technology and have diversified their business, however their weakness is high long-term debt. From the institution based approach we can understand that Rio Tinto is working closely with formal institutions and that they have some issues with norms in informal

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