Analysis Of Nike Commercial: Find Your Greatness

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Recommended: Nike marketing

Jennilyn Severy
Professor Ava Guy
ENC 1101
23 March 2014
Nike Commercial: Find your Greatness
Modern television commercial have interesting hooks to keep the viewers engaged, while some use humor, others use drama to garner the viewer’s attention. Mostly everyone knows about Nike products as it is recognized worldwide brand. The Nike advertisement has continually doing an outstanding job marketing their products and having a wide variety of athletics wear. The purpose of this essay is to elaborate the effectiveness of the use of the jogger, the narrator, and the awareness of obesity. In the advertisement the Nike “Find Your Greatness” advertisement is effective because of three things in the advertisement.
First, the obese jogger is very effective. The one minute commercial begins with an overweight boy jogging on an empty rural road, and he is growing bigger in size as he gets closer to the camera. At first it is difficult to see it is an overweight person, but as the jogger gets closer, the viewer is surprised with the sight of an overweight boy instead of a famous, muscular, in-shape athlete. The jogger is struggling throughout his entire run. According to Tim Nudd, an editor for Adweek, the jogger identity is— “ Nathan Sorelle is 200 pound 12 year-old from London, Ohio.” The obese jogger is very effective because instead of using a superstar athlete for the product endorsement campaign, Nike chose someone real, someone obese, and something totally different from the normal advertisement for athletic apparel. It is shocking to see an average, overweight Nathan Sorelle with no special identity whatsoever endorsing a Nike product. We assume it should be one of the famous superstar athletes such us Lebron James or Selena Williams....

... middle of paper ...

...hat are being idolized by their fan. The Nike advertisement has a big impact to target audience with a positive message to motivate everyone and develop a connection to their own world or lives. The advertisement is very effective as it goes against the grain for normal athletic wear commercials and somewhat manages to shock the audiences’ mind into believing that no matter what the odds, anyone can achieve “Greatness”.

Works Cited
Nudd, Tim. " Ads of the Year: . City Name: The 10 Most Entertaing, Intriguing and Powerful Spots of 2012.'' Adweek 26 Nov2012: 16+. Academic OneFile. Web. 19Mar.2014
Simon, Harvey B."The No Sweat Exercise Plan: Lose Weight, Get Healthy, and Live Longer."EBSCOhost.com.(2006):intro.AcademicOneFile.Web.19March.2014
Sportsliveinfo. “Best Nike Find Your Greatness Commercial- The Jogger.” YouTube. YouTube, 1 Aug. 2012. Web. 13Mar.2014.

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