1) A. central route processing Lebron James Nike commercial https://www.youtube.com/watch?v=MX9qu69-NiM Peripheral processing Jordan Spieth this is sport center commercial https://www.youtube.com/watch?v=QZEbj78UNvE B. The Lebron James Nike commercial uses the central route process because I have brand loyalty toward Nike and I love sports. The advertisement caught my attention because Lebron James is the best basketball player in the world and he is an overall good person. I was persuaded by that commercial and went and order some new Nike shoes online. I would say that I am an expert when it comes to sports so I was able to make an informed decision. The Jordan Spieth commercial used humor to a track my attention. It was only a 30 second …show more content…
In the Jordan Spieth commercial they used humor as a message appeal. In the commercial Jordan Spieth is talking to his caddy about whether he should use a fork or spoon for his macaroni. This commercial relates to golf fans and sports fans in general. A simple commercial like this is good for humor and draws a bigger audience than if this commercial had no humor and was a regular golf commercial with no humor. In the Lebron James commercial expertise of a spokesperson is the message appeal. Lebron James is famous and good at what he does. In the ad he takes through a day in his life. Lebron gives Nike a credible spokesperson who can persuade young athletes, fans, and non sport fans to watch the commercial because he is so well known. B. The Jordan Spieth ad is effective because it draws you in with humor and relates well with golf fans. Simple commercials can been more effective than complex and long commercial if the simple short commercial gets to the point and that is what the Spieth commercial did. I also believe that the Lebron James commercial was effective, because it got me to buy Nike shoes and the commercial was unique and the commercial had an credible …show more content…
In the short 30 second commercial Lil Wayne is pouring champagne on the Samsung phone and the phone is not damaged and still works. Its hard to see in the iPhone in the commercial but one of his friends tries to pour champagne on his iPhone and the phone explodes and quits working. This advertisement is comparing the Samsung S7 new feature of being waterproof and that it is one of the first phones that can do that. B. For the anti-smoking the message uses peripheral persuasion, because I am not a smoker and have no motivation towards the advertisement. The person talking during is the spokesperson who is the example for what smoking can do to you. The Lil Wayne champagne uses central route persuasion. As a consumer I am highly interested in phones and other technologies and when I see a commercial like this that demonstrates a new feature I am interested. The advertisement persuaded me because I have had many problems with water and phones. I have dropped my phone it the toilet and in the pool. I have a iPhone but this commercial changed my perception when it comes to Samsung phones. 4) A. The Bud Light Party: Super Bowl Commercial with Amy Schumer, Seth Rogen, and Paul
The Dollar Shave Club used modern technology and humor in the shape of a video commercial to reach their target audience. It is effective because Michael Dubin, the CEO of the company, and the commercial star, implemented just enough humor in the message that you are most likely to remember what it was about, therefore creating sales for the company.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Under Armor hired some of the best athletes today that use their shoe to train in order show the rest of the world how great they are and how everyone needs a pair. With a combined net worth of over 500 million dollars, all of the athletes in the commercial are quite credible. The main reason for choosing such extraordinary athletes makes perfect sense because they have had so much success in the past. When people see this commercial, they could relate to it because every Sunday they watch that person score touchdowns for their favorite teams. Once people can relate to a commercial, they will become more interested in the product resulting in a great chance of purchasing it. Also, the tone and vibe that Ray Lewis gives off is quite amazing. He is staring directly into your eyes when watching the commercial, and definite “connects” with the viewer to a deep level. It is almost like you feel the presence of a top athlete giving you advice right to your face.
For more than 50 years, Gatorade, America’s premier sports beverage has proven that their product is vital when it comes to hydration because it effectively replaces the fluids and electrolytes lost through sweat and replenishes the large amounts of carbohydrates that players’ bodies use for energy. Since the dawn of the media age, Gatorade has been on the forefront of promoting their product through advertisements, the main linkage between business and consumers in any field or market. One of the main reasons the company has retained this respectable dominance for the entirety of the twenty-first century is their ability to attract and retain their audience through their popular commercials. These virtual ads from Gatorade almost always feature
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Another more covert purpose of the ad is to encourage a wider population to buy the shoe— if teenagers see a majority of their peers wearing the sneakers, they will likely want to purchase a pair as well. Speaker: The speaker of the advertisement is the company Apollo Industries. This company, founded in 2005, is well known for its trendy apparel and footwear products that have appealed to millions of young people internationally.
sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser.
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
First, the diction is well articulated. LeBron James ends the advertisement by saying “Please tell me the camera was on.” This aims at painting the video as coincidental. Although it’s almost impossible that such a classic video would be a coincidence, it’s a successful strategy that the commercial assumed. However, other YouTube videos that show behind the scenes emerged which rules out such coincidences.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
Frontline takes an in-depth look at the multibillion-dollar “persuasion industry” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements. Paragraph 7: Conclusion Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as has been proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
The purpose of a campaign is to deliver a prospective consumer to the point of sale. Nike uses what is classified as a product oriented advertising campaign. Nike’s entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and Internet advertisements.