Analysis Of Grand Cinema

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Grand Cinema is one of the four-largest movie theater chain in Bangkok that has 7 branches located in central business area around Bangkok which provides high quality shows, entertainment services and facilities to its customers. Now Grand Cinema wants to offer new experiences to their customers by using “innovative theater re-production” strategy which seek for Thai traditional and historical films to shows again. This strategy targets on three target groups: children, teenager, adult and also provides new business model to attract adulthood. Grand Cinema has three ways for customers to purchase their tickets: walk to the reception, call operator by phone, online reservation and three ways to make a payment: cash, credit card, show transaction slip for customers who book by online reservation and don’t have credit card. Grand Cinema provides two policies to schedule movie showtime that is new-coming movies and re-run …show more content…

Primary activities consists of 5 parts: inbound logistic (acquiring proper film equipment), operations (the cinema has a wide variety of movie), outbound logistic (the customers get good experiences from watching movies at Grand Cinema), marketing (Grand Cinema distributes their news via their website), and service (Grand Cinema provides a good quality entertainment service). For support activities consists of 4 parts: infrastructure (every department in the company work together in order to run the company smoothly especially marketing and advertising), human resource management (build a good relationship between company and employees), technology development (keep maintain ticket booking and payment system to have good performance), and procurement (try to reduce intermediaries for the best price in order to get more profit). In order to stand out and different from the competitors, Grand Cinema needs to have good competitive strategies to beat all

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