Analysis Of 'Dig Deep: Beyond Lean In'

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In June of 2014, the wireless company, Verizon, in partnership with Makers, an online video platform that promotes the sharing of stories about powerful women, launched an advertisement campaign called “Inspire Her Mind” to promote the Verizon Foundation. But ultimately the advertisement focuses on sharing the story of one young girl on her path into science and how she faces a bias because she is female. The advertisement focuses on Samantha, who enjoys nature, science, and being outside. The first clip shows her as a baby and her mother is cooing and calling her a “pretty girl.” Then, it shows her when she is around five years old playing in a creek and her mom calls out “Sammy sweetie, don’t get your dress dirty.” Next, she is a little older and she is outside on a beach looking at a starfish and her dad says “Sam, Honey, you don’t want to mess with that.” Sam still does not become discouraged …show more content…

This is illustrated in bell hooks’ essay, “Dig Deep: Beyond Lean In”, when Hooks persuades readers that the goals of feminism is much bigger than the ambition or opportunity gap--“no matter their standpoint, anyone who advocates feminist politics needs to understand the work does not end with the fight for equality of opportunity within the existing patriarchal structure” (Graff page 662). hooks wrote this as a response to Sandberg’s Lean In as a way is to explain to the audience that feminism and the goals of feminism is much bigger than the ambition or opportunity gap but to instead feminism fights for racial and gender equality. The Verizon advertisement and Sandberg’s Lean In are directed towards young white females and encourages them to be ambitious and to find success in the workplace in any career path, whether stereotypically male or

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