Analysis Of Anger Vs. Mildness

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Anger versus Mildness: Aristotle’s examination of anger was an early version of Freud’s frustration–aggression hypothesis. People usual get angry when they feel that they are being prevented from fulfilling their need; when they are reminded of slights they become very angry. On the other hand, show them that the offender is sorry, deserves praise, or has great power, and the audience become calm (Griffin 2012). Love or Friendship versus Hatred: In relations with contemporary research on attraction, Aristotle noted that commonality is an important factor to mutual warmth. The speaker can present such common grounds such as goals, experiences, attitudes, and desires to the people. On the negative, “a common enemy can be used to create solidarity” …show more content…

Kaid (2004) noted that the use of political advertising in the United States carries the commercial coloration as a “promotional device whose use is dependent upon the market economy and the right and ability to purchase the means to promote products or services or, in the case of politics, candidates or ideas”. As such, most scholars studying political advertising think of it in the light of the traditional sense of advertising. For instance, many countries do not require or even allow their candidates or parties to purchase space or time for political advertising as they give free time on public broadcast stations for candidates to advertise themselves, opinions and ideas on issues about their suitability for the position they are vying …show more content…

This led them to include in their definition “all moving image programming that is designed to promote the interests of a given party or candidate” and incorporated “any programming format under the control of the party or candidate and for which time is given or purchased on a broadcast (or narrowcast) outlet”. In the strive to take in all what political advertising entails this definition did not address promotion by printed means and it did not project the arrival of new media such as the internet and social networking

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