An Analysis Of Vyson Nuggets Advertisements

When a company produces an advertisement or a commercial, their main objective is to get their products to sell faster. They use many methods to lure the audience being targeted to purchase their products. Similarly, Tyson, a food company, has created a chicken nuggets advertisement to draw people’s attention. Generally, the advertisement seems like a very simple design the red text in a white background. Easily, the audience can see the big words that are bolded in red on the top left corner of the ad. The following below is the product’s brand name “Tyson Chicken Nuggets”. Beneath that is the subtext of saying “Crispy on the outside, juicy on the inside and made with 100% all natural ingredients. Kids love ‘em 100% of the time,” and a smart phone’s code to watch a funny commercial. On the bottom right corner of the ad is the image of a little boy holding a chicken nugget looking happy, and next to him is just an original bag of chicken nuggets. This ad is mainly designed to get noticed in the marketplace. To catch the audience’s attention, the advertiser is almost successful when it uses pathos and ethos to convince the costumers to buy the chicken nuggets; though, it fails to appeal to logos for the product. Indeed, the company provides illogical facts and unreasonable statistics that cause misconceiving the audience think into many different ways.

In this advertisement, the appearing of the little kid can make is think Tyson is attempting to persuade parents to buy their product, or mostly moms. It makes sense because the ad is part of the Parenting magazine, and the mothers are the ones who like to read magazines. In our society, an extremely smart and effective way of selling a product designed for kids is by appealing to th...

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... gain weight easily by eating Tyson’s chicken nuggets. Thus, a minor number of consumers that Tyson wants to target on is obviously people who don’t want to gain weight by eating. Once again, there is also no proof for the product that contains 0 trans fat.

Ultimately, Tyson’s advertisement seems pretty catchy, but it fails appealing to logos. Ethos and pathos play a little role in the ad by getting the audience’s notice, but still they can’t help the advertisement more successful. It would be more convincible if the company gives out more evidence about how they got the statistic number. Giving more reasonable information and facts about how their product is helpful for dinner is important, too. Otherwise, the whole advertisement is just a big argument to everybody. Feasibly, Tyson has relied too much on their reputation that they have neglected what’s on the ad.