In the beginning of the Squarespace commercial, Keanu Reeves says “ I came to the desert to make my website.” I asked myself. How do you make a website in a desert without wifi? He was also sitting by a fire and I don’t think it is safe to have a computer by your fire. Then Keanu Reeves said,“First I must pick my domain name.” After saying this he puts the computer down and puts his hand in the fire. To me, if you are trying to promote a website and you make a commercial you do not put your hand in a fire. That shows that it’s not important to be safe when about to use your computer. I can see how in the commercial he is supposed to be trying to think and put passion into the website so he would take time and do other things while thinking. …show more content…
Keanu Reeves puts a ton of liquid into the fire right next to the computer once again and I still don't see how the website is so important if he is risking his computer to catch on fire while thinking about ideas for the website. Now Keanu is laying on the ground, making motorcycle sounds for his motorcycle website and I am slightly irritated, but also that is the most entertaining thing through this whole video. After lying on the ground Keanu say’s “Our passion for motorcycles has inspired a unique blend of design and performance” He then cries. Keanu cries because he has created his motorcycle website. The creators of this commercial used pathos. Keanu is crying because he is happy with his website. The creators are trying to say that you too can be happy by using Squarespace. Personally, I don’t think I would cry over a website if I haven't received any positive feedback on the website I made. Keanu howls like a dog and I don't understand why or how it relates to the website. He gets up, walks over to the fire and says “Once your done and happy the world will welcome your creation with open arms.” After he says this he throws his computer Into the …show more content…
David first Is in a car. Next, he is In a bar. Then he is in heaven. He travels to a farm. Leaving the farm he goes to a car dealership place. At the car dealership a mechanic is working on a car and is wearing a clean white shirt he comes out from under the car and asks “ Why is it a tide Ad? David responds there are no stains. He then jumps to a diamond store and says “ Not diamonds tide” Through this whole commercial anywhere he goes he mentions tide. I think that makes the viewers think with tide you can be clean anywhere after watching this I definitely wanted tide and a detergent isn't usually on my wish list. One rhetorical device used in this ad is Anaphora a repetition of one word in different sentence structures for example “is this a tide ad?” Or “No tide.” I connected this tide ad to stranger things and videos on Thetidechallege which was a trend a couple of weeks ago where people would challenge people to eat Tide Pods. I would've liked tide to have had David say something about eating tide pods being unsafe but he didn't address it. All In All, I am very pleased with the commercial even when you think the tide commercial is over David says hi on a clean white horse can someone say marketing I am
Pathos is to illustrate emotions and it is to evoke emotions from the audience and this commercial is a perfect example. Because when watching this the sentimental feeling comes to the viewer and seeing how the customers are in a happy mood right away and how they react to the kindness that the employees are providing. Because when you watch this it makes you feel inspired. It was neat to see how the families reacted and hugged each other.
Every advertisement has different ways of getting the audience’s attention. Advertisements mostly use the three appeals, but different forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is; the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper; it is different everywhere.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
This commercial uses several of the qualities of modern advertisement outlined by James B. Twitchell (1996). The most obvious quality that is employed by this advertisement is the use of the profane. The advertisement not only includes actually profanity with Aubrey cursing and calling out the marketing developers on their questionable choices, it also uses profane humor by poking fun at itself and the idea of a marketing conglomerate throughout the entire commercial. The use of profane
The forming of an idea into a person’s mind and having the person think that it was their own idea has intrigued the attention of corporations and the media for years. Corporations are driven by the desire to sell and increase their profits. They have mastered ways of manipulating and creating methods to gain people’s attention and have them act upon the messages being sent. Kia in this commercial manipulates audience by creating a fantasy life that anyone can connect too, be desired by women, and live a rock star life.
The purpose of advertising is to convince people that products are of use to them in one way or another, and advertisers must do it very quickly, because they do not have the time or the space to go into detail or explanations. The sex...
Scholes analysis of this video text references his tools of “power and pleasure” (Scholes, p. 619) many times. Throughout the commercial visual effects are placed in order to capture the audience as we are offered an “enhancement of our vision” (Scholes, p. 619) by them, according to Scholes. A key feature of the commercial, the slow motion v...
Students will never look at an ad the same way again after screening The Ad and the Ego, the first
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
are not as widely worn, but they are still one of the top brands on
...y they did this was by using hyperbole to such a point so as to make something stylish appear ludicrously funny. The repeated exposures to the service throughout the commercial also aids in selling the service. The time slot and channel for this commercial was also strategically planned so as to get the maximum exposure to the intended audience. There was no attempt to hide the blatant advertising. This was clearly meant to be seen as a commercial. However, the ethics were a bit on the shady side so as to make the deal seem better than it really was. The small print of the details makes it appear as though the company is trying to hide the truth and is shown only because it is mandatory. The rhetoric of this commercial is in short stating this commercial is meant to sell a service to young people through a comedic commercial while hiding the negative ethics.
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would
The message in the Scent to Bed advertisement simply combined sexual imagery and text into one ad...
This article went in detail about an advertisement by Twitter that was shown during the Oscars on March 4, 2018. The commercial was made to address the current issues of women's rights and gender equality. This is one of the first commercials that Twitter has ever shown during the Oscars and they used the campaign #HereWeAre. The goal of this commercial was to spread awareness to the lack of women being promoted in the tech-industry. Twitter wanted to show that there are many strong, intelligent, and important women that go unrecognized for their talents. Though this advertisement went over well, some people had negative remarks to make regarding the commercial. Many people believed it was too similar to the online campaign that Twitter released over the summer, known as #SheInspiresMe. This campaign featured many iconic women and promoted female leadership in predominantly male businesses. Whereas, the Oscar version promoted many women in the film