1. Promotional activity description
Nissan Almera competition
According to the three $1 vouchers that had been offered, the company also offered a chance to win a Almera car for free to its customers. The customers who interested in this promotion were directed to the company’s website which provides the LivingSocial campaign information. On the page, customers could saw the information for enter this competition by put their data and joined the Almera simply test driving.
The last step to have a chance to win this event. The customers needed to go to a Nissan Dealership for drive testing. With this process, it showed only the target group who committed to the brand. This LivingSocial’s promotion is successfully in term of a highly engaged
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This situation had shown a numerous number of consumers and provides a natural synergy with the company’s ideal demographic for the product.
• Expected outcomes
To gain more attention from target audiences which is females between 25 to 30 years old by the use of social media channel? Data of potentials buyers’ information sharing with all dealers were required as it affect directly to consumer to join the new product’s driving test.
3. The promotional strategyand its implementation
The LivingSocial campaign had developed an innovative opportunity and good work environment for its members together with working closely with the company’s marketing team.
The strategy took the following elements into consideration:
• Targeted approach
Females who is aged between 25 to 40 years old was the highly engaged for this campaign. This situation had shown a numerous number of consumers and provides a natural synergy with the company’s ideal demographic for the product.
• Online to offline
As this campaign aims to targeting toe potential customers from online with motivate them to go into dealerships. Its target audiences are accustomed were tailored depend on their location with the use of daily eDMS or electronic direct mail and through the LivingSocial website for in-store deals
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They had been to visit a dealership for drive testing with a new product. Three cars were sold within a shot claimed time of the vouchers.
5. Ideas for future promotional campaigns.
• Loyalty program:
This is a program that the company offer to frequently make purchases customers. The customers may receive free rewards, merchandise, vouchers or advance released products.
• Value add services:
An integrated marketing campaign is a marketing tool which is delivers the information products or services to each customer at the right time with the highest value and profitability to the customer.
This type of campaign is aims to increase relationship with relevant customers with growing knowledge about its customers. When develop and implement this type of campaign effectively, it will benefit in increasing of market awareness, customer’s response, revenue and profit maximising. To operate this campaign, the business needs to focus on communication and relevant information which need to be covering all essential points as the marketing campaign is an important factor for growing the
In 2013, the company introduced a new loyalty program called Pro Xtra. This program exclusively targets professional customers. Its benefits include product discounts, exclusive product offers, and a tool to track purchases and receipts online. It also enables tracking purchases by job via multiple payment types.
vehicle that was escorted to the event. After the test drive is over, the member will then move to
The ad printed in Olay’s brochure, and the target audience was women who were aged 30 to 55 facing age wrinkles.
3) Consumer Engagement- Features like eye-catching colors, 7-shades lighting, engaged with communications and entertainment systems, gained a hype with the model of VMC (Viral Marketing Campaign). The demographics engaged had a profile distribution of 65% Males and 35% Females, who were under the age of 34 years (Primary Target Segment), and 81% Non-Ford owners.
- Purchasers responses to an organizations promoting technique has an incredible effect on the organizations achievement.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
We gained exposure working as a team and real life marketing experience. To help grow a local business.
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More than just a sale promotion strategy Lisa and her team have built lasting relationships
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The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...