Allstate Mayhem Ad Analysis

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Now days, with so many compotators in every market, companies need to create memorable advertisements in order to draw customers in. By using creativity, companies are able to create interesting, popular commercials that resonate with customers, allowing the company or product to stand out among other competitors. A creative advertisement that I have yet to forget is the Allstate Mayhem commercial. In the commercial a woman is driving a car listening to directions from her navigation system. But, the navigation system is replaced with the Mayhem character. During the commercial the navigation system, Mayhem, intrigues the woman and distracts her eventually causing the woman to become distracted and eventually wreck her car. The commercial

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