Drunk Driving Advertisement Analysis

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Today, people are constantly being exposed to an endless amount of useless advertisements. However, there are quite a few amazing ones that really expose a meaning towards a certain subject matter; it is hard to find an ad that depicts real emotion, but doesn’t try to sell their product through it.
The truth is a notable drunk driving advertisement by the Volkswagen car company. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading manufacturers of automobiles and commercial vehicles and the largest carmaker in Europe (https://www.volkswagenag.com/). They target their audience through magazines, television commercials, and mainly social media. In this case, a certain advertisement brought attention …show more content…

Similarly, Fabio’s Volkswagen advertisement is mostly trying to aim for the attention of younger audiences and mainly alcoholics. His mission is to get younger adults to realize they are not as invincible as they think, by striking their childhood heroes. Steven Sxaks wrote an article about the advertisement stating, “Up until now no PSA has really hit home. Volkswagen’s new ‘Don’t let your ego drive you’ campaign brings the message to a new audience by killing their favorite childhood superheroes...hopefully it drives the point across that anyone could die due to drunk driving.” Sxaks, a fan of superheroes, mentions that he had a personal impact on the advertisement. Knowing those superheroes’ abilities and how a crash or something of that caliber will certainly not even make them flinch. Hulk, an immensely strong character powered by mostly rage and adrenaline, is not an easy target to eliminate due to his extraordinary abilities to heal in such a short notice. Superman, an even more powerful extraterrestrial being who has godly powers and strength, and is basically immortal. Besides, he can fly, there is no reason for him to be driving a vehicle. Lastly, Wolverine, Logan, is the closest to a human being these superheroes will get to. Logan, who was born a mutant with amazing healing abilities is currently led the audience in a state of confusion when he dies in the

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