Agco Mission Statement Analysis

Mission statement is the reason why a company exists. Mission statement differentiates a company from others in the same industry. Carpenter, Taylor, and Erdogan believed that: “A mission statement communicates the organization’s reason for being, and how it aims to serve its key stakeholders” (Carpenter, Taylor, Erdogan, 2009, p.77). A clearly stated mission statement helps employees and other stakeholders define core values and business values of the company in the industry. In this paper I analyze the mission statement of AGCO Corporate in the industry of agricultural machinery and equipment.

There is quite a number of industries in the market that categorize businesses. Some businesses specialize in goods while others specialize in services and others specialize even in both goods and services. Companies are depending one to another and there is possibility that a company sources goods or services from other businesses that provide goods or services that the company needs to run businesses. However, in the same industry companies differ from one another first by their vision and mission statement which differentiate them from other competitors in the industry. I visited the website of AGCO which is an agricultural company specialized in the designing, manufacturing, and distribution of agricultural machines and equipment and analyzed its mission statement.

AGCO Corporate’s mission statement states that: “Profitable growth through superior customer service, innovation, quality and commitment” (AGCO Corporate). By a brief analysis, this mission statement indicates that the company is:

1. Profit oriented: The company visions to be the global leader in the industry of agricultural machinery and equipment by offering a range of machines and equipment that beat other competitors in the